An automated workflow using zapier
Connects Gmail + Google Analytics
Create Google Analytics measurements for new emails that match search terms on Gmail
About this workflow template
This automation scenario allows you to connect Gmail and Google Analytics
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Gmail and Google Analytics can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Gmail
New Email Matching Search in Gmail
Triggers when you receive a new email that matches a search string you provide.
Then this action happens in Google Analytics
Create a Measurement in Google Analytics
Send a measurement of an event to Google Analytics.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Create Google Analytics measurements for new emails that match search terms on Gmail.
Part I
Configure Applications
First, we need to connect Gmail and Google Analytics to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Gmail to Zapier.
Give Zapier access to your Gmail account, using Gmail credentials.
Connect Google Analytics to Zapier.
Give Zapier access to your Google Analytics account, using Google Analytics credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Gmail
Choose the following trigger: New Email Matching Search (Triggers when you receive a new email that matches a search string you provide.).
Then set up an Action for Google Analytics
Choose this action: Create a Measurement (Send a measurement of an event to Google Analytics.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Gmail and Google Analytics.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Create Google Analytics measurements for new emails that match search terms on Gmail!
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triggerbyintegromatNew starred email
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Create a measurement
Send a measurement of an event to Google Analytics.
actionbyzapierintegratelyUpdate goal
Updates existing goals.
actionbyzapierintegratelyRun report
Runs a report and returns the analytics data.
actionbyzapierintegratelySearch goal
Finds a specific goal.
actionbyzapierMake an api call
Performs an arbitrary authorized API call.
actionbyintegromatGet analytics reports
Retrieves a list of analytics reports based on report requests.
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