
Marketo
A digital marketing automation tool for generating qualified leads
Marketo Pricing, Features, Integrations and Alternatives
Marketo Overview
What is Marketo?
Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.
Marketo is a tool in the Marketing Automation, Email Marketing, Ecommerce and Lead Generation categories.
Marketo Alternatives
What are Marketo alternatives?
Pardot, Keap Max Classic, SharpSpring and Mautic are the most popular alternatives to Marketo. Marketing Automation, Email Marketing and CRM are the most popular app categories among Marketo's alternatives.
We have compiled a list of 96 Marketo competitors so that you can choose the right tool.
Marketo integrations
Which tools can be integrated with Marketo?
Unbounce, Salesforce, TikTok Lead Generation, Webhooks, Accelevents, and CONSENSUS are the most popular tools that Marketo integrates with.
Most often, Marketo is integrated with tools from Advertising, CRM, and Event Management categories.
Zapier, Integromat, Automateio, Microsoft-flow, Integrately, Pabbly-connect and Pipedream are the most popular workflow automation services with built-in connectors between Marketo and other tools.
Explore a list of popular 85 tools that integrate with Marketo.
Marketo Triggers and Actions

New lead
Triggers when a new lead is created.

triggerbyzapierautomateio
Updated lead
Triggers when a lead is updated.
triggerbyzapier
New self-service flow action (ssfs)
Triggers when a configured Self-service Flow Action delivers leads.
triggerbyzapier
New form submission
Triggers when a new form is submitted.
triggerbyzapier
New program
Triggers when a new program is created.
triggerbyzapier

Create or update lead
Creates or Updates a lead.
actionbyzapier
Add lead to list
Adds a lead to a list.
actionbyzapier
Find lead
Finds a lead whose e-mail address matches the search criteria.
actionbyzapier
Create or update company
Creates or Updates a company.
actionbyzapier
Find or create lead
Find or Create Lead
actionbyzapier
Find lead by field
Finds a lead based on a specified field and value.
actionbyzapier
Popular Automation Scenarios using Marketo
Frequently Asked Questions
What are Marketo's top competitors?
- Pardot, Keap Max Classic, and SharpSpring are the most popular alternatives to Marketo.
What apps integrate with Marketo
- Unbounce, Salesforce, TikTok Lead Generation, Webhooks, Accelevents, and CONSENSUS are the most popular tools that Marketo integrates with.