Send offline conversions in Google Ads when new deals match filters in Pipedrive

First, we need to connect Pipedrive and Google Ads to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Pipedrive to Zapier.

  Give Zapier access to your Pipedrive account, using Pipedrive credentials.

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  Connect Google Ads to Zapier.

  Give Zapier access to your Google Ads account, using Google Ads credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Pipedrive

  Choose the following trigger: Deal Matching Filter (Triggers when a deal newly matches a Pipedrive filter for the first time.).

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  Then set up an Action for Google Ads

  Choose this action: Send Offline Conversion (Legacy) (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.).

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  Then set up another Action for Google Ads

  Choose this action: Send Offline Conversion (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Pipedrive and Google Ads.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Send offline conversions in Google Ads when new deals match filters in Pipedrive!