Pipedrive
Google Ads
zapier

An automated workflow using zapier

Connects Pipedrive + Google Ads

Send offline conversions in Google Ads when new deals match filters in Pipedrive

About this workflow template

This automation scenario allows you to connect Pipedrive and Google Ads

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Categories

Pipedrive and Google Ads can also be integrated using automation tools other than zapier:

Diagram

Send offline conversions in Google Ads when new deals match filters in Pipedrive
Workflow diagram: Pipedrive + Google Ads integration

How it works?

When this trigger fires in Pipedrive

Pipedrive

Deal Matching Filter in Pipedrive

Triggers when a deal newly matches a Pipedrive filter for the first time.

Then these actions happen in Google Ads

Google Ads

Send Offline Conversion (Legacy) in Google Ads

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

Google Ads

Send Offline Conversion in Google Ads

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Send offline conversions in Google Ads when new deals match filters in Pipedrive.

Part I

Configure Applications

First, we need to connect Pipedrive and Google Ads to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Pipedrive to Zapier.

    Connect Pipedrive to Zapier.

    Give Zapier access to your Pipedrive account, using Pipedrive credentials.

  • Connect Google Ads to Zapier.

    Connect Google Ads to Zapier.

    Give Zapier access to your Google Ads account, using Google Ads credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Pipedrive

    Set up a Trigger action for Pipedrive

    Choose the following trigger: Deal Matching Filter (Triggers when a deal newly matches a Pipedrive filter for the first time.).

  • Then set up an Action for Google Ads

    Then set up an Action for Google Ads

    Choose this action: Send Offline Conversion (Legacy) (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.).

  • Then set up another Action for Google Ads

    Then set up another Action for Google Ads

    Choose this action: Send Offline Conversion (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Pipedrive and Google Ads.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Send offline conversions in Google Ads when new deals match filters in Pipedrive!

Supported triggers and actions

  • Pipedrive

    New deal

    Triggers when a new deal is created.

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    triggerbyzapierautomateiopabbly-connectpipedreamiftttalbato
  • Pipedrive

    New person

    Triggers when a new person is created.

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    triggerbyzapierautomateiopabbly-connectpipedreamalbato
  • Pipedrive

    Deal matching filter

    Triggers when a deal newly matches a Pipedrive filter for the first time.

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    triggerbyzapieralbato
  • Pipedrive

    Updated deal stage

    Triggers when a deal's stage is updated.

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    triggerbyzapierautomateio
  • Pipedrive

    New lead

    Triggers when a Lead is created.

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    triggerbyzapierpabbly-connectalbato
  • Pipedrive

    Updated deal

    Triggers when an existing deal is updated.

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    triggerbyzapierautomateiopabbly-connectpipedream
  • Google Ads

    Send offline conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

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    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list

    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

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    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list with email

    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

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    actionbyzapier
  • Google Ads

    Create customer list

    Creates a customer list in Google Ads Audience Manager.

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    actionbyzapierpabbly-connect
  • Google Ads

    Send offline conversion (legacy)

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

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    actionbyzapier
  • Google Ads

    Set campaign status

    Sets the status of a Google Ads campaign.

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    actionbyzapierpabbly-connect

Apps you need

Google Ads

Google Ads

Advertising

An online advertising platform by Google

Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.