An automated workflow using zapier
Connects Marketo + Facebook Conversions
Create lead events in Facebook Conversions from new leads in Marketo
About this workflow template
This automation scenario allows you to connect Marketo and Facebook Conversions
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Marketo and Facebook Conversions can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Marketo
New Lead in Marketo
Triggers when a new lead is created.
Then this action happens in Facebook Conversions
Send Lead Event in Facebook Conversions
Publish lead events to Conversions API
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Create lead events in Facebook Conversions from new leads in Marketo.
Part I
Configure Applications
First, we need to connect Marketo and Facebook Conversions to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Marketo to Zapier.
Give Zapier access to your Marketo account, using Marketo credentials.
Connect Facebook Conversions to Zapier.
Give Zapier access to your Facebook Conversions account, using Facebook Conversions credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Marketo
Choose the following trigger: New Lead (Triggers when a new lead is created.).
Then set up an Action for Facebook Conversions
Choose this action: Send Lead Event (Publish lead events to Conversions API).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Marketo and Facebook Conversions.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Create lead events in Facebook Conversions from new leads in Marketo!
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Supported triggers and actions
Business
Business that contains your data set
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Datasets to be uploaded to Conversions API through the Zap
triggerbyzapierSend funnel event
Publish lead updates from your funnel.
actionbyzapierSend lead event
Publish lead events to Conversions API
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Publish other events to Conversions API
actionbyzapierintegratelypabbly-connectSend purchase event
Publish purchase events to Conversions API
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Create or update lead
Creates or Updates a lead.
actionbyzapierAdd lead to list
Adds a lead to a list.
actionbyzapierFind lead
Finds a lead whose e-mail address matches the search criteria.
actionbyzapierUpdate lead
Updates information for an existing lead.
actionbyzapierFind or create lead
Find or Create Lead
actionbyzapierAdd leads to list
Adds a given set of person records to a target static list. There is a limit of 300 lead ids per request. Required Permissions: Read-Write Lead
actionbyintegromat
Apps you need
Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
