Calendly
Marketo
zapier

An automated workflow using zapier

Connects Calendly + Marketo

Capture Marketo leads from new Calendly events

About this workflow template

This automation scenario allows you to connect Calendly and Marketo

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Calendly and Marketo can also be integrated using automation tools other than zapier:

Diagram

Capture Marketo leads from new Calendly events
Workflow diagram: Calendly + Marketo integration

How it works?

When this trigger fires in Calendly

Calendly

Invitee Created in Calendly

Triggers when an invitee schedules an event

Then these actions happen in Marketo

Marketo

Create or Update Lead in Marketo

Creates or Updates a lead.

Marketo

Add Lead to List in Marketo

Adds a lead to a list.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Capture Marketo leads from new Calendly events.

Part I

Configure Applications

First, we need to connect Calendly and Marketo to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Calendly to Zapier.

    Connect Calendly to Zapier.

    Give Zapier access to your Calendly account, using Calendly credentials.

  • Connect Marketo to Zapier.

    Connect Marketo to Zapier.

    Give Zapier access to your Marketo account, using Marketo credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Calendly

    Set up a Trigger action for Calendly

    Choose the following trigger: Invitee Created (Triggers when an invitee schedules an event).

  • Then set up an Action for Marketo

    Then set up an Action for Marketo

    Choose this action: Create or Update Lead (Creates or Updates a lead.).

  • Then set up another Action for Marketo

    Then set up another Action for Marketo

    Choose this action: Add Lead to List (Adds a lead to a list.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Calendly and Marketo.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Capture Marketo leads from new Calendly events!

Supported triggers and actions

  • Calendly

    Invitee created

    Triggers when an invitee schedules an event

    zapierpabbly-connectalbato
    triggerbyzapierpabbly-connectalbato
  • Calendly

    Invitee canceled

    Triggers when an invitee cancels a scheduled event.

    zapierpabbly-connectalbato
    triggerbyzapierpabbly-connectalbato
  • Calendly

    New event scheduled

    This trigger fires when someone schedules a new Calendly event with you.

    ifttt
    triggerbyifttt
  • Calendly

    New event

    Triggers when a new event is scheduled

    automateiopipedream
    triggerbyautomateiopipedream
  • Calendly

    Invitee created (instant)

    Invitee created (instant)

    pipedream
    triggerbypipedream
  • Calendly

    Invitee cancelled (instant)

    Invitee cancelled (instant)

    pipedream
    triggerbypipedream
  • Marketo

    Create or update lead

    Creates or Updates a lead.

    zapier
    actionbyzapier
  • Marketo

    Add lead to list

    Adds a lead to a list.

    zapier
    actionbyzapier
  • Marketo

    Find lead

    Finds a lead whose e-mail address matches the search criteria.

    zapier
    actionbyzapier
  • Marketo

    Update lead

    Updates information for an existing lead.

    zapier
    actionbyzapier
  • Marketo

    Find or create lead

    Find or Create Lead

    zapier
    actionbyzapier
  • Marketo

    Add leads to list

    Adds a given set of person records to a target static list. There is a limit of 300 lead ids per request. Required Permissions: Read-Write Lead

    integromat
    actionbyintegromat

Apps you need

Marketo

Marketo

Marketing Automation

A digital marketing automation tool for generating qualified leads

Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.