Marketo
Facebook Conversions
zapier

An automated workflow using zapier

Connects Marketo + Facebook Conversions

Create other events in Facebook Conversions from new leads in Marketo

About this workflow template

This automation scenario allows you to connect Marketo and Facebook Conversions

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Marketo and Facebook Conversions can also be integrated using automation tools other than zapier:

Diagram

Create other events in Facebook Conversions from new leads in Marketo
Workflow diagram: Marketo + Facebook Conversions integration

How it works?

When this trigger fires in Marketo

Marketo

New Lead in Marketo

Triggers when a new lead is created.

Then this action happens in Facebook Conversions

Facebook Conversions

Send Other Event in Facebook Conversions

Publish other events to Conversions API

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create other events in Facebook Conversions from new leads in Marketo.

Part I

Configure Applications

First, we need to connect Marketo and Facebook Conversions to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Marketo to Zapier.

    Connect Marketo to Zapier.

    Give Zapier access to your Marketo account, using Marketo credentials.

  • Connect Facebook Conversions to Zapier.

    Connect Facebook Conversions to Zapier.

    Give Zapier access to your Facebook Conversions account, using Facebook Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Marketo

    Set up a Trigger action for Marketo

    Choose the following trigger: New Lead (Triggers when a new lead is created.).

  • Then set up an Action for Facebook Conversions

    Then set up an Action for Facebook Conversions

    Choose this action: Send Other Event (Publish other events to Conversions API).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Marketo and Facebook Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create other events in Facebook Conversions from new leads in Marketo!

Supported triggers and actions

  • Facebook Conversions

    Business

    Business that contains your data set

    zapier
    triggerbyzapier
  • Facebook Conversions

    Dataset

    Datasets to be uploaded to Conversions API through the Zap

    zapier
    triggerbyzapier
  • Facebook Conversions

    Send funnel event

    Publish lead updates from your funnel.

    zapier
    actionbyzapier
  • Facebook Conversions

    Send lead event

    Publish lead events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send other event

    Publish other events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send purchase event

    Publish purchase events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Marketo

    Create or update lead

    Creates or Updates a lead.

    zapier
    actionbyzapier
  • Marketo

    Add lead to list

    Adds a lead to a list.

    zapier
    actionbyzapier
  • Marketo

    Find lead

    Finds a lead whose e-mail address matches the search criteria.

    zapier
    actionbyzapier
  • Marketo

    Update lead

    Updates information for an existing lead.

    zapier
    actionbyzapier
  • Marketo

    Find or create lead

    Find or Create Lead

    zapier
    actionbyzapier
  • Marketo

    Add leads to list

    Adds a given set of person records to a target static list. There is a limit of 300 lead ids per request. Required Permissions: Read-Write Lead

    integromat
    actionbyintegromat

Apps you need

Marketo

Marketo

Marketing Automation

A digital marketing automation tool for generating qualified leads

Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.