An automated workflow using zapier
Connects Marketo + Lusha
Enrich new Marketo users with personal contact details from Lusha
About this workflow template
This automation scenario allows you to connect Marketo and Lusha
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Marketo and Lusha can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Marketo
New Lead in Marketo
Triggers when a new lead is created.
Then these actions happen in Marketo and Marketo
Lookup Contact in Lusha
Lookup a new contact.
Create or Update Lead in Marketo
Creates or Updates a lead.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Enrich new Marketo users with personal contact details from Lusha.
Part I
Configure Applications
First, we need to connect Marketo and Lusha to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Marketo to Zapier.
Give Zapier access to your Marketo account, using Marketo credentials.
Connect Lusha to Zapier.
Give Zapier access to your Lusha account, using Lusha credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Marketo
Choose the following trigger: New Lead (Triggers when a new lead is created.).
Then set up an Action for Lusha
Choose this action: Lookup Contact (Lookup a new contact.).
Then set up another Action for Marketo
Choose this action: Create or Update Lead (Creates or Updates a lead.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Marketo and Lusha.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Enrich new Marketo users with personal contact details from Lusha!
Related Automation Templates
Supported triggers and actions
New lead
Triggers when a new lead is created.
triggerbyzapierautomateioEmpty trigger
Returns an empty array.
triggerbyzapierList activity types
Lists the activity types.
triggerbyzapierList of lead fields
Lists the fields available in the "lead" object.
triggerbyzapierFetch lead lists
Returns a JSON array that contains the lists of leads. This trigger is only used to provide data to Dynamic Dropdowns.
triggerbyzapierFetch partition lists
Returns a JSON array that contains the Partition Lists. This trigger is only used to provide data to Dynamic Dropdowns.
triggerbyzapier
Find company
Find company
actionbypipedreamFind contact
Find contact
actionbypipedreamLookup contact
Lookup a new contact.
actionbyzapierintegratelyLookup contact (legacy)
Lookup a new contact.
actionbyzapierTest trigger
The test trigger.
triggerbyzapier
Apps you need
Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.
Lusha
A tool to find email addresses & phone numbers from social networks & the web
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
