Mailchimp
Facebook Offline Conversions
zapier

An automated workflow using zapier

Connects Mailchimp + Facebook Offline Conversions

Add offline conversion events to Facebook from new Mailchimp subscribers

About this workflow template

This automation scenario allows you to connect Mailchimp and Facebook Offline Conversions

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Mailchimp and Facebook Offline Conversions can also be integrated using automation tools other than zapier:

Diagram

Add offline conversion events to Facebook from new Mailchimp subscribers
Workflow diagram: Mailchimp + Facebook Offline Conversions integration

How it works?

When this trigger fires in Mailchimp

Mailchimp

New Subscriber in Mailchimp

Triggers when a new subscriber is added to an audience.

Then this action happens in Facebook Offline Conversions

Facebook Offline Conversions

Send Offline Event in Facebook Offline Conversions

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add offline conversion events to Facebook from new Mailchimp subscribers.

Part I

Configure Applications

First, we need to connect Mailchimp and Facebook Offline Conversions to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

  • Connect Facebook Offline Conversions to Zapier.

    Connect Facebook Offline Conversions to Zapier.

    Give Zapier access to your Facebook Offline Conversions account, using Facebook Offline Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Mailchimp

    Set up a Trigger action for Mailchimp

    Choose the following trigger: New Subscriber (Triggers when a new subscriber is added to an audience.).

  • Then set up an Action for Facebook Offline Conversions

    Then set up an Action for Facebook Offline Conversions

    Choose this action: Send Offline Event (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Mailchimp and Facebook Offline Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add offline conversion events to Facebook from new Mailchimp subscribers!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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    triggerbyzapierautomateiopabbly-connectpipedream
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

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    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

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    triggerbyzapier
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

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    triggerbyzapierpabbly-connect
  • Mailchimp

    New customer

    Triggers when a new customer is added to a selected store.

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    triggerbyzapierautomateiopipedream
  • Facebook Offline Conversions

    Send offline event

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

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    actionbyzapierintegromatintegratelypabbly-connect
  • Facebook Offline Conversions

    Add an offline event

    Add an Event from your ecommerce store/CRM/etc. to Facebook Business Manager

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  • Facebook Offline Conversions

    Send offline purchase event

    Upload offline transaction data to an offline purchase event.

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  • Facebook Offline Conversions

    Business

    Business.

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    triggerbyzapier
  • Facebook Offline Conversions

    New country

    Triggers when a new Country is added.

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  • Facebook Offline Conversions

    Event sets

    Triggers in background.

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    triggerbyzapier

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.