Add offline conversion events to Facebook from new Mailchimp subscribers

First, we need to connect Mailchimp and Facebook Offline Conversions to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Mailchimp to Zapier.

  Give Zapier access to your Mailchimp account, using Mailchimp credentials.

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  Connect Facebook Offline Conversions to Zapier.

  Give Zapier access to your Facebook Offline Conversions account, using Facebook Offline Conversions credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Mailchimp

  Choose the following trigger: New Subscriber (Triggers when a new subscriber is added to an audience.).

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  Then set up an Action for Facebook Offline Conversions

  Choose this action: Send Offline Event (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Mailchimp and Facebook Offline Conversions.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add offline conversion events to Facebook from new Mailchimp subscribers!