Add new Salesforce leads to ActiveCampaign

First, we need to connect Salesforce and ActiveCampaign to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Salesforce to Zapier.

  Give Zapier access to your Salesforce account, using Salesforce credentials.

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  Connect ActiveCampaign to Zapier.

  Give Zapier access to your ActiveCampaign account, using ActiveCampaign credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Salesforce

  Choose the following trigger: New Record (Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.).

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  Then set up an Action for ActiveCampaign

  Choose this action: Create or Update Contact (Creates a new contact, or updates an existing contact.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Salesforce and ActiveCampaign.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add new Salesforce leads to ActiveCampaign!