ActiveCampaign
Facebook Conversions
zapier

An automated workflow using zapier

Connects ActiveCampaign + Facebook Conversions

Create lead events in Facebook Conversions from new automation webhooks in ActiveCampaign

About this workflow template

This automation scenario allows you to connect ActiveCampaign and Facebook Conversions

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

ActiveCampaign and Facebook Conversions can also be integrated using automation tools other than zapier:

Diagram

Create lead events in Facebook Conversions from new automation webhooks in ActiveCampaign
Workflow diagram: ActiveCampaign + Facebook Conversions integration

How it works?

When this trigger fires in ActiveCampaign

ActiveCampaign

New Automation Webhook in ActiveCampaign

Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

Then this action happens in Facebook Conversions

Facebook Conversions

Send Lead Event in Facebook Conversions

Publish lead events to Conversions API

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create lead events in Facebook Conversions from new automation webhooks in ActiveCampaign.

Part I

Configure Applications

First, we need to connect ActiveCampaign and Facebook Conversions to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect ActiveCampaign to Zapier.

    Connect ActiveCampaign to Zapier.

    Give Zapier access to your ActiveCampaign account, using ActiveCampaign credentials.

  • Connect Facebook Conversions to Zapier.

    Connect Facebook Conversions to Zapier.

    Give Zapier access to your Facebook Conversions account, using Facebook Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for ActiveCampaign

    Set up a Trigger action for ActiveCampaign

    Choose the following trigger: New Automation Webhook (Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.).

  • Then set up an Action for Facebook Conversions

    Then set up an Action for Facebook Conversions

    Choose this action: Send Lead Event (Publish lead events to Conversions API).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between ActiveCampaign and Facebook Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create lead events in Facebook Conversions from new automation webhooks in ActiveCampaign!

Supported triggers and actions

  • ActiveCampaign

    New contact added to list

    Triggers when a new contact is added to a list.

    zapier
    triggerbyzapier
  • ActiveCampaign

    New or updated contact

    Triggers when a new contact is added or existing contact's details are updated.

    zapier
    triggerbyzapier
  • ActiveCampaign

    New automation webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    zapierpipedream
    triggerbyzapierpipedream
  • ActiveCampaign

    Tag added or removed from contact

    Triggers when a a Tag is added or removed from a Contact

    zapier
    triggerbyzapier
  • ActiveCampaign

    Watch contacts

    Triggers when a new contact is created.

    integromat
    triggerbyintegromat
  • ActiveCampaign

    New contact task

    Triggers when a new contact task is created.

    zapierpipedream
    triggerbyzapierpipedream
  • Facebook Conversions

    Send funnel event

    Publish lead updates from your funnel.

    zapier
    actionbyzapier
  • Facebook Conversions

    Send lead event

    Publish lead events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send other event

    Publish other events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send purchase event

    Publish purchase events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send event(s)

    Sends an event.

    integromat
    actionbyintegromat
  • Facebook Conversions

    Send event

    Send event

    albato
    actionbyalbato

Apps you need

Zapier

Zapier

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