Create lead events in Facebook Conversions from new automation webhooks in ActiveCampaign

First, we need to connect ActiveCampaign and Facebook Conversions to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect ActiveCampaign to Zapier.

  Give Zapier access to your ActiveCampaign account, using ActiveCampaign credentials.

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  Connect Facebook Conversions to Zapier.

  Give Zapier access to your Facebook Conversions account, using Facebook Conversions credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for ActiveCampaign

  Choose the following trigger: New Automation Webhook (Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.).

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  Then set up an Action for Facebook Conversions

  Choose this action: Send Lead Event (Publish lead events to Conversions API).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between ActiveCampaign and Facebook Conversions.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Create lead events in Facebook Conversions from new automation webhooks in ActiveCampaign!