An automated workflow using zapier
Connects Salesforce + Facebook Offline Conversions
Add offline conversion events to Facebook from new Salesforce leads
About this workflow template
This automation scenario allows you to connect Salesforce and Facebook Offline Conversions
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Salesforce and Facebook Offline Conversions can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Salesforce
New Record in Salesforce
Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.
Then this action happens in Facebook Offline Conversions
Send Offline Event in Facebook Offline Conversions
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Add offline conversion events to Facebook from new Salesforce leads.
Part I
Configure Applications
First, we need to connect Salesforce and Facebook Offline Conversions to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Salesforce to Zapier.
Give Zapier access to your Salesforce account, using Salesforce credentials.
Connect Facebook Offline Conversions to Zapier.
Give Zapier access to your Facebook Offline Conversions account, using Facebook Offline Conversions credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Salesforce
Choose the following trigger: New Record (Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.).
Then set up an Action for Facebook Offline Conversions
Choose this action: Send Offline Event (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Salesforce and Facebook Offline Conversions.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add offline conversion events to Facebook from new Salesforce leads!
Related Automation Templates
Supported triggers and actions
New record
Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.
triggerbyzapierUpdated field on record
Triggers when a field of your choosing (ie. email address, status) is updated on any record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).
triggerbyzapierpabbly-connectUpdated record
Triggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.
triggerbyzapierWatch records in an object
Triggers when a record in an object is created or updated.
triggerbyintegromatNew outbound message
Triggers when a new outbound message is received in Salesforce.
triggerbyzapierOpportunity was won
This Trigger fires every time an Opportunity changes to the "Closed Won" stage. Note: For realtime notifications, you or your Salesforce administrator must install the IFTTT Salesforce Package. For more details see: ift.tt/salesforce
triggerbyifttt
Send offline event
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.
actionbyzapierintegromatintegratelypabbly-connectAdd an offline event
Add an Event from your ecommerce store/CRM/etc. to Facebook Business Manager
actionbyautomateioSend offline purchase event
Upload offline transaction data to an offline purchase event.
actionbypabbly-connectBusiness
Business.
triggerbyzapierNew country
Triggers when a new Country is added.
triggerbyzapierEvent sets
Triggers in background.
triggerbyzapier
Apps you need
Salesforce is the world's top-rated Customer Success Platform and #1 Cloud-based CRM application. It unites all departments with a shared view of every customer and boosts sales productivity with industry-specific apps and best practices.
Salesforce alternatives
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