Add new Intercom customers to your AdRoll CRM retargeting segment

First, we need to connect Intercom and AdRoll to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Intercom to Zapier.

  Give Zapier access to your Intercom account, using Intercom credentials.

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  Connect AdRoll to Zapier.

  Give Zapier access to your AdRoll account, using AdRoll credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Intercom

  Choose the following trigger: New User (Triggers when a new user is created.).

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  Then set up an Action for AdRoll

  Choose this action: Add Email to CRM Audience (Adds an email address to a CRM audience).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Intercom and AdRoll.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add new Intercom customers to your AdRoll CRM retargeting segment!