An automated workflow using zapier
Connects Google Sheets + Google Ads
Trigger offline conversions in Google Ads with new or updated rows in Google Sheets
About this workflow template
This automation scenario allows you to connect Google Sheets and Google Ads
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Google Sheets and Google Ads can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Google Sheets
New or Updated Spreadsheet Row in Google Sheets
Triggered when a new row is added or modified in a spreadsheet.
Then this action happens in Google Ads
Send Offline Conversion in Google Ads
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Trigger offline conversions in Google Ads with new or updated rows in Google Sheets.
Part I
Configure Applications
First, we need to connect Google Sheets and Google Ads to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Google Sheets to Zapier.
Give Zapier access to your Google Sheets account, using Google Sheets credentials.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Google Sheets
Choose the following trigger: New or Updated Spreadsheet Row (Triggered when a new row is added or modified in a spreadsheet.).
Then set up an Action for Google Ads
Choose this action: Send Offline Conversion (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Google Sheets and Google Ads.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Trigger offline conversions in Google Ads with new or updated rows in Google Sheets!
Related Automation Templates
Supported triggers and actions
New spreadsheet row
Triggers when a new row is added to the bottom of a spreadsheet.
triggerbyzapierNew or updated spreadsheet row
Triggered when a new row is added or modified in a spreadsheet.
triggerbyzapierpabbly-connectWatch new rows
Triggers when a new row is added.
triggerbyintegromatNew spreadsheet row (team drive)
Triggers when a new row is added to the bottom of a Google Team Drive spreadsheet.
triggerbyzapierNew or updated spreadsheet row (team drive)
Triggered when a new row is added or modified in a spreadsheet - works best with Team Drives.
triggerbyzapierNew spreadsheet
Triggers when a new spreadsheet is created.
triggerbyzapierautomateio
Send offline conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierpabbly-connectAdd contact to customer list
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierpabbly-connectAdd contact to customer list with email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierCreate customer list
Creates a customer list in Google Ads Audience Manager.
actionbyzapierpabbly-connectSend offline conversion (legacy)
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierSet campaign status
Sets the status of a Google Ads campaign.
actionbyzapierpabbly-connect
Apps you need
Google Sheets
Online spreadsheets for personal use and collaboration, part of Google Drive
Google Sheets is a powerful and flexible web and mobile spreadsheet application that lets you collaborate and share your data with others. Create and edit spreadsheets on-the-go, all in real-time.
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
