Facebook Lead Ads
Salesforce
zapier

An automated workflow using zapier

Connects Facebook Lead Ads + Salesforce

Create records in Salesforce from new leads from Facebook

About this workflow template

This automation scenario allows you to connect Facebook Lead Ads and Salesforce

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Categories

Facebook Lead Ads and Salesforce can also be integrated using automation tools other than zapier:

Diagram

Create records in Salesforce from new leads from Facebook
Workflow diagram: Facebook Lead Ads + Salesforce integration

How it works?

When this trigger fires in Facebook Lead Ads

Facebook Lead Ads

New Lead in Facebook Lead Ads

Triggers when a new lead is created.

Then this action happens in Salesforce

Salesforce

Create Record in Salesforce

Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create records in Salesforce from new leads from Facebook.

Part I

Configure Applications

First, we need to connect Facebook Lead Ads and Salesforce to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Facebook Lead Ads to Zapier.

    Connect Facebook Lead Ads to Zapier.

    Give Zapier access to your Facebook Lead Ads account, using Facebook Lead Ads credentials.

  • Connect Salesforce to Zapier.

    Connect Salesforce to Zapier.

    Give Zapier access to your Salesforce account, using Salesforce credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Facebook Lead Ads

    Set up a Trigger action for Facebook Lead Ads

    Choose the following trigger: New Lead (Triggers when a new lead is created.).

  • Then set up an Action for Salesforce

    Then set up an Action for Salesforce

    Choose this action: Create Record (Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Facebook Lead Ads and Salesforce.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create records in Salesforce from new leads from Facebook!

Supported triggers and actions

  • Facebook Lead Ads

    New lead

    Triggers when a new lead is created.

    zapierintegromatautomateiopabbly-connect
    triggerbyzapierintegromatautomateiopabbly-connect
  • Facebook Lead Ads

    Watch leads

    Triggers when a new lead is created.

    integromat
    triggerbyintegromat
  • Facebook Lead Ads

    New ad account

    Triggers when you add a new ad account.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    New custom audience

    Triggers when you add a new custom audience.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    New form

    Triggers when you add a new form.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    Test me

    Just a test call.

    zapier
    triggerbyzapier
  • Salesforce

    Create record

    Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Salesforce

    Create lead

    Creates a new lead in Salesforce.

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    actionbyzapierintegratelypabbly-connectalbato
  • Salesforce

    Update record

    Updates an existing record for a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).

    zapierintegratelypabbly-connectalbato
    actionbyzapierintegratelypabbly-connectalbato
  • Salesforce

    Create contact

    Creates a new contact in Salesforce.

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Salesforce

    Add lead to campaign

    Adds an existing lead to an existing campaign.

    zapierintegrately
    actionbyzapierintegrately
  • Salesforce

    Find record

    Finds a record of a specified Salesforce object by up to two fields and values you choose.

    zapier
    actionbyzapier

Apps you need

Facebook Lead Ads

Facebook Lead Ads

Advertising

Lead ads allow you to find customers who may be interested in your products or services

Salesforce

Salesforce

CRM

Enterprise cloud CRM platform

Salesforce is the world's top-rated Customer Success Platform and #1 Cloud-based CRM application. It unites all departments with a shared view of every customer and boosts sales productivity with industry-specific apps and best practices.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.