Airtable
Salesforce
zapier

An automated workflow using zapier

Connects Airtable + Salesforce

Create Salesforce leads using new records in Airtable

About this workflow template

This automation scenario allows you to connect Airtable and Salesforce

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Categories

Airtable and Salesforce can also be integrated using automation tools other than zapier:

Diagram

Create Salesforce leads using new records in Airtable
Workflow diagram: Airtable + Salesforce integration

How it works?

When this trigger fires in Airtable

Airtable

New Record in Airtable

Triggers when a new record is created. Optionally: triggers when any record (new or existing) is first added to a selected view.

Then this action happens in Salesforce

Salesforce

Create Record in Salesforce

Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create Salesforce leads using new records in Airtable.

Part I

Configure Applications

First, we need to connect Airtable and Salesforce to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Airtable to Zapier.

    Connect Airtable to Zapier.

    Give Zapier access to your Airtable account, using Airtable credentials.

  • Connect Salesforce to Zapier.

    Connect Salesforce to Zapier.

    Give Zapier access to your Salesforce account, using Salesforce credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Airtable

    Set up a Trigger action for Airtable

    Choose the following trigger: New Record (Triggers when a new record is created. Optionally: triggers when any record (new or existing) is first added to a selected view.).

  • Then set up an Action for Salesforce

    Then set up an Action for Salesforce

    Choose this action: Create Record (Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Airtable and Salesforce.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create Salesforce leads using new records in Airtable!

Supported triggers and actions

  • Airtable

    New record

    Triggers when a new record is created. Optionally: triggers when any record (new or existing) is first added to a selected view.

    zapierautomateiopabbly-connectalbato
    triggerbyzapierautomateiopabbly-connectalbato
  • Airtable

    New or updated record

    Triggers when a record is created or updated.

    zapier
    triggerbyzapier
  • Airtable

    New record in view

    Triggers when a new new record is created in a specifc view.

    zapierpabbly-connect
    triggerbyzapierpabbly-connect
  • Airtable

    Watch records

    Returns all newly created or updated records in a view (requires "Created Time" or "Last Modified Time" fields).

    integromat
    triggerbyintegromat
  • Airtable

    New or modified records

    New or modified records

    pipedream
    triggerbypipedream
  • Airtable

    New or modified records in view

    New or modified records in view

    pipedream
    triggerbypipedream
  • Salesforce

    Create record

    Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Salesforce

    Update record

    Updates an existing record for a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).

    zapierintegratelypabbly-connectalbato
    actionbyzapierintegratelypabbly-connectalbato
  • Salesforce

    Create lead

    Creates a new lead in Salesforce.

    zapierintegratelypabbly-connectalbato
    actionbyzapierintegratelypabbly-connectalbato
  • Salesforce

    Create contact

    Creates a new contact in Salesforce.

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Salesforce

    Add lead to campaign

    Adds an existing lead to an existing campaign.

    zapierintegrately
    actionbyzapierintegrately
  • Salesforce

    Find record

    Finds a record of a specified Salesforce object by up to two fields and values you choose.

    zapier
    actionbyzapier

Apps you need

Airtable

Airtable

Spreadsheets

A no-code platform for building collaborative apps using spreadsheet-database hybrid as a data-layer

Airtable is a modern and flexible low-code platform that combines the power of a full database with the ease of use of a spreadsheet. With native mobile and desktop apps, Airtable offers a variety of templates for easy-to-use and customizable workflows, providing powerful features such as file attachments, kanban card stacks, calendars, and reporting. Link related content intelligently, configure the perfect view, and integrate with hundreds of your favorite apps and services.

Salesforce

Salesforce

CRM

Enterprise cloud CRM platform

Salesforce is the world's top-rated Customer Success Platform and #1 Cloud-based CRM application. It unites all departments with a shared view of every customer and boosts sales productivity with industry-specific apps and best practices.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.