Add leads to Pardot from new Unbounce submissions

First, we need to connect Unbounce and Pardot to Zapier.

• 

  Create Zapier account.

  Create Zapier account if you don't have one.

• 

  Connect Unbounce to Zapier.

  Give Zapier access to your Unbounce account, using Unbounce credentials.

• 

  Connect Pardot to Zapier.

  Give Zapier access to your Pardot account, using Pardot credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

• 

  Set up a Trigger action for Unbounce

  Choose the following trigger: New Form Submission (Triggers when a new Form Submission is received on a Landing Page, Overlay or Sticky Bar.).

• 

  Then set up an Action for Pardot

  Choose this action: Create Prospect (Creates a new Prospect record within Pardot.).

Finally, we need to test this automation and publish it.

• 

  Customize data flow

  Configure the data that is exchanged between Unbounce and Pardot.

• 

  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add leads to Pardot from new Unbounce submissions!