Create lead events in Facebook Conversions from new rows in PostgreSQL

First, we need to connect Facebook Conversions and PostgreSQL to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Facebook Conversions to Zapier.

  Give Zapier access to your Facebook Conversions account, using Facebook Conversions credentials.

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  Connect PostgreSQL to Zapier.

  Give Zapier access to your PostgreSQL account, using PostgreSQL credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Facebook Conversions

  Choose the following trigger: Send Lead Event (Publish lead events to Conversions API).

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  Then set up an Action for PostgreSQL

  Choose this action: New Row (Triggered when you add a new row.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Facebook Conversions and PostgreSQL.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Create lead events in Facebook Conversions from new rows in PostgreSQL!