PayPal
Google Ads
zapier

An automated workflow using zapier

Connects PayPal + Google Ads

Add contacts to a Google Ads customer list for successful sales on PayPal

About this workflow template

This automation scenario allows you to connect PayPal and Google Ads

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

PayPal and Google Ads can also be integrated using automation tools other than zapier:

Diagram

Add contacts to a Google Ads customer list for successful sales on PayPal
Workflow diagram: PayPal + Google Ads integration

How it works?

When this trigger fires in PayPal

PayPal

Successful Sale in PayPal

Only successfully completed payments trigger this (with line item support).

Then this action happens in Google Ads

Google Ads

Add Contact to Customer List With Email in Google Ads

Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add contacts to a Google Ads customer list for successful sales on PayPal.

Part I

Configure Applications

First, we need to connect PayPal and Google Ads to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect PayPal to Zapier.

    Connect PayPal to Zapier.

    Give Zapier access to your PayPal account, using PayPal credentials.

  • Connect Google Ads to Zapier.

    Connect Google Ads to Zapier.

    Give Zapier access to your Google Ads account, using Google Ads credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for PayPal

    Set up a Trigger action for PayPal

    Choose the following trigger: Successful Sale (Only successfully completed payments trigger this (with line item support).).

  • Then set up an Action for Google Ads

    Then set up an Action for Google Ads

    Choose this action: Add Contact to Customer List With Email (Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between PayPal and Google Ads.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add contacts to a Google Ads customer list for successful sales on PayPal!

Supported triggers and actions

  • PayPal

    Successful sale

    Only successfully completed payments trigger this.

    zapierautomateio
    triggerbyzapierautomateio
  • PayPal

    All merchant transactions

    All Merchant Transactions, regardless of status, trigger this.

    zapierintegratelyalbato
    triggerbyzapierintegratelyalbato
  • PayPal

    Refunded sale

    Only refunded payments trigger this.

    zapierautomateio
    triggerbyzapierautomateio
  • PayPal

    New notification

    Triggers when a new notification is received.

    integromat
    triggerbyintegromat
  • PayPal

    Watch custom app payments

    Triggers when a new payment is made or a payment setting is changed.

    integromat
    triggerbyintegromat
  • PayPal

    Watch plans

    Triggers when a new plan is added.

    integromat
    triggerbyintegromat
  • Google Ads

    Send offline conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list

    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list with email

    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    zapier
    actionbyzapier
  • Google Ads

    Create customer list

    Creates a customer list in Google Ads Audience Manager.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Send offline conversion (legacy)

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapier
    actionbyzapier
  • Google Ads

    Set campaign status

    Sets the status of a Google Ads campaign.

    zapierpabbly-connect
    actionbyzapierpabbly-connect

Apps you need

Google Ads

Google Ads

Advertising

An online advertising platform by Google

Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.