This automation scenario allows you to connect PayPal and Google Ads
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
PayPal and Google Ads can also be integrated using automation tools other than zapier:
When this trigger fires in PayPal
Only successfully completed payments trigger this (with line item support).
Then this action happens in Google Ads
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
This guide contains information on how to set up an automatic workflow that allows to Add contacts to a Google Ads customer list for successful sales on PayPal.
Part I
First, we need to connect PayPal and Google Ads to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect PayPal to Zapier.
Give Zapier access to your PayPal account, using PayPal credentials.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Part II
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for PayPal
Choose the following trigger: Successful Sale (Only successfully completed payments trigger this (with line item support).).
Then set up an Action for Google Ads
Choose this action: Add Contact to Customer List With Email (Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.).
Part III
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between PayPal and Google Ads.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add contacts to a Google Ads customer list for successful sales on PayPal!
Only successfully completed payments trigger this.
All Merchant Transactions, regardless of status, trigger this.
Only refunded payments trigger this.
Triggers when a new notification is received.
Triggers when a new payment is made or a payment setting is changed.
Triggers when a new plan is added.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Creates a customer list in Google Ads Audience Manager.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Sets the status of a Google Ads campaign.
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
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