Shopify
Facebook Offline Conversions
zapier

An automated workflow using zapier

Connects Shopify + Facebook Offline Conversions

Add offline conversion events to Facebook with new paid orders in Shopify

About this workflow template

This automation scenario allows you to connect Shopify and Facebook Offline Conversions

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Shopify and Facebook Offline Conversions can also be integrated using automation tools other than zapier:

Diagram

Add offline conversion events to Facebook with new paid orders in Shopify
Workflow diagram: Shopify + Facebook Offline Conversions integration

How it works?

When this trigger fires in Shopify

Shopify

New Paid Order in Shopify

Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).

Then these actions happen in Shopify and Shopify

Facebook Offline Conversions

Send Offline Event in Facebook Offline Conversions

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

Shopify

New Paid Order in Shopify

Triggers when an order is paid (with line item support).

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add offline conversion events to Facebook with new paid orders in Shopify.

Part I

Configure Applications

First, we need to connect Shopify and Facebook Offline Conversions to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Shopify to Zapier.

    Connect Shopify to Zapier.

    Give Zapier access to your Shopify account, using Shopify credentials.

  • Connect Facebook Offline Conversions to Zapier.

    Connect Facebook Offline Conversions to Zapier.

    Give Zapier access to your Facebook Offline Conversions account, using Facebook Offline Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Shopify

    Set up a Trigger action for Shopify

    Choose the following trigger: New Paid Order (Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).).

  • Then set up an Action for Facebook Offline Conversions

    Then set up an Action for Facebook Offline Conversions

    Choose this action: Send Offline Event (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.).

  • Then set up another Action for Shopify

    Choose this action: New Paid Order (Triggers when an order is paid (with line item support).).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Shopify and Facebook Offline Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add offline conversion events to Facebook with new paid orders in Shopify!

Supported triggers and actions

  • Shopify

    New paid order

    Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded.

    zapierautomateio
    triggerbyzapierautomateio
  • Shopify

    New customer

    Triggers when a new customer is added to your Shopify account.

    zapierautomateiopabbly-connectpipedreamalbato
    triggerbyzapierautomateiopabbly-connectpipedreamalbato
  • Shopify

    New order

    Triggers when a new purchase is made (only open orders) (with line item support).

    zapierautomateiopabbly-connectpipedream
    triggerbyzapierautomateiopabbly-connectpipedream
  • Shopify

    New abandoned cart

    Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

    zapierpipedream
    triggerbyzapierpipedream
  • Shopify

    Watch orders

    Triggers when a new order is added.

    integromat
    triggerbyintegromat
  • Shopify

    New product

    Triggers when a new product is added to your Shopify store.

    zapierautomateiopabbly-connectpipedreamalbato
    triggerbyzapierautomateiopabbly-connectpipedreamalbato
  • Facebook Offline Conversions

    Send offline event

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

    zapierintegromatintegratelypabbly-connect
    actionbyzapierintegromatintegratelypabbly-connect
  • Facebook Offline Conversions

    Add an offline event

    Add an Event from your ecommerce store/CRM/etc. to Facebook Business Manager

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    actionbyautomateio
  • Facebook Offline Conversions

    Send offline purchase event

    Upload offline transaction data to an offline purchase event.

    pabbly-connect
    actionbypabbly-connect
  • Facebook Offline Conversions

    Business

    Business.

    zapier
    triggerbyzapier
  • Facebook Offline Conversions

    New country

    Triggers when a new Country is added.

    zapier
    triggerbyzapier
  • Facebook Offline Conversions

    Event sets

    Triggers in background.

    zapier
    triggerbyzapier

Apps you need

Zapier

Zapier

Automation Platforms

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