An automated workflow using zapier
Connects PayPal + Facebook Offline Conversions
Add offline conversion events to Facebook from new sales in PayPal
About this workflow template
This automation scenario allows you to connect PayPal and Facebook Offline Conversions
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
PayPal and Facebook Offline Conversions can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in PayPal
Successful Sale in PayPal
Only successfully completed payments trigger this (with line item support).
Then this action happens in Facebook Offline Conversions
Send Offline Event in Facebook Offline Conversions
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Add offline conversion events to Facebook from new sales in PayPal.
Part I
Configure Applications
First, we need to connect PayPal and Facebook Offline Conversions to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect PayPal to Zapier.
Give Zapier access to your PayPal account, using PayPal credentials.
Connect Facebook Offline Conversions to Zapier.
Give Zapier access to your Facebook Offline Conversions account, using Facebook Offline Conversions credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for PayPal
Choose the following trigger: Successful Sale (Only successfully completed payments trigger this (with line item support).).
Then set up an Action for Facebook Offline Conversions
Choose this action: Send Offline Event (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between PayPal and Facebook Offline Conversions.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add offline conversion events to Facebook from new sales in PayPal!
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