Add people to Google Ads customer lists for new changes to HubSpot contact properties

First, we need to connect HubSpot and Google Ads to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect HubSpot to Zapier.

  Give Zapier access to your HubSpot account, using HubSpot credentials.

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  Connect Google Ads to Zapier.

  Give Zapier access to your Google Ads account, using Google Ads credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for HubSpot

  Choose the following trigger: New Contact Property Change Deprecated (Triggers when a specified property is provided or updated on a contact.).

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  Then set up an Action for Google Ads

  Choose this action: Add Contact to Customer List With Email (Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.).

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  Then set up another Action for HubSpot

  Choose this action: New Contact Property Change (Triggers when a specified property is provided or updated on a contact.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between HubSpot and Google Ads.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add people to Google Ads customer lists for new changes to HubSpot contact properties!