An automated workflow using zapier
Connects HubSpot + Google Ads
Add new HubSpot contacts to Google Ads Custom Lists
About this workflow template
This automation scenario allows you to connect HubSpot and Google Ads
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
HubSpot and Google Ads can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in HubSpot
New Contact in HubSpot
Triggers when new contact is available.
Then this action happens in Google Ads
Add Contact to Customer List With Email in Google Ads
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Add new HubSpot contacts to Google Ads Custom Lists.
Part I
Configure Applications
First, we need to connect HubSpot and Google Ads to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect HubSpot to Zapier.
Give Zapier access to your HubSpot account, using HubSpot credentials.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for HubSpot
Choose the following trigger: New Contact (Triggers when new contact is available.).
Then set up an Action for Google Ads
Choose this action: Add Contact to Customer List With Email (Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between HubSpot and Google Ads.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add new HubSpot contacts to Google Ads Custom Lists!
Related Automation Templates
Supported triggers and actions
New form submission
Triggers when a form is submitted.
triggerbyzapierpipedreamNew contact
Triggers when new contact is available.
triggerbyzapierautomateioNew contact in list
Triggers when a contact is added to the specified list. _(Marketing Hub Starter plans and above)_.
triggerbyzapierautomateiopipedreamNew deal
Triggers when new deal is available.
triggerbyzapieralbatoNew contact property change
Triggers when a specified property is provided or updated on a contact.
triggerbyzapierpipedreamUpdated deal stage
Triggers when a deal enters a specified stage.
triggerbyzapier
Send offline conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierpabbly-connectAdd contact to customer list
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierpabbly-connectAdd contact to customer list with email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierCreate customer list
Creates a customer list in Google Ads Audience Manager.
actionbyzapierpabbly-connectSend offline conversion (legacy)
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierSet campaign status
Sets the status of a Google Ads campaign.
actionbyzapierpabbly-connect
Apps you need
HubSpot provides tools for CRM, social media marketing, content management, lead generation, analytics, SEO, online chat, and customer support.
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
