Add new or updated Google Contacts to your AdRoll CRM retargeting segment

First, we need to connect Google Contacts and AdRoll to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Google Contacts to Zapier.

  Give Zapier access to your Google Contacts account, using Google Contacts credentials.

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  Connect AdRoll to Zapier.

  Give Zapier access to your AdRoll account, using AdRoll credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Google Contacts

  Choose the following trigger: New or Updated Contact (Triggers when a contact is created or updated.).

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  Then set up an Action for AdRoll

  Choose this action: Add Email to CRM Audience (Adds an email address to a CRM audience).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Google Contacts and AdRoll.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add new or updated Google Contacts to your AdRoll CRM retargeting segment !