Facebook Lead Ads
Pardot
zapier

An automated workflow using zapier

Connects Facebook Lead Ads + Pardot

Create prospects in Pardot from new Facebook Leads Ads leads

About this workflow template

This automation scenario allows you to connect Facebook Lead Ads and Pardot

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Facebook Lead Ads and Pardot can also be integrated using automation tools other than zapier:

Diagram

Create prospects in Pardot from new Facebook Leads Ads leads
Workflow diagram: Facebook Lead Ads + Pardot integration

How it works?

When this trigger fires in Facebook Lead Ads

Facebook Lead Ads

New Lead in Facebook Lead Ads

Triggers when a new lead is created.

Then this action happens in Pardot

Pardot

Create Prospect in Pardot

Creates a new Prospect record within Pardot.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create prospects in Pardot from new Facebook Leads Ads leads.

Part I

Configure Applications

First, we need to connect Facebook Lead Ads and Pardot to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Facebook Lead Ads to Zapier.

    Connect Facebook Lead Ads to Zapier.

    Give Zapier access to your Facebook Lead Ads account, using Facebook Lead Ads credentials.

  • Connect Pardot to Zapier.

    Connect Pardot to Zapier.

    Give Zapier access to your Pardot account, using Pardot credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Facebook Lead Ads

    Set up a Trigger action for Facebook Lead Ads

    Choose the following trigger: New Lead (Triggers when a new lead is created.).

  • Then set up an Action for Pardot

    Then set up an Action for Pardot

    Choose this action: Create Prospect (Creates a new Prospect record within Pardot.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Facebook Lead Ads and Pardot.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create prospects in Pardot from new Facebook Leads Ads leads!

Supported triggers and actions

  • Facebook Lead Ads

    New lead

    Triggers when a new lead is created.

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    triggerbyzapierintegromatautomateiopabbly-connect
  • Facebook Lead Ads

    Watch leads

    Triggers when a new lead is created.

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    triggerbyintegromat
  • Facebook Lead Ads

    New ad account

    Triggers when you add a new ad account.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    New custom audience

    Triggers when you add a new custom audience.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    New form

    Triggers when you add a new form.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    Test me

    Just a test call.

    zapier
    triggerbyzapier
  • Pardot

    Create prospect

    Creates a new Prospect record within Pardot.

    zapierintegrately
    actionbyzapierintegrately
  • Pardot

    Update prospect

    Updates an existing prospect.

    zapierintegrately
    actionbyzapierintegrately
  • Pardot

    Send list email

    Creates and sends a list email.

    zapier
    actionbyzapier
  • Pardot

    Find prospect

    Finds an existing prospect by email address.

    zapier
    actionbyzapier
  • Pardot

    Add prospect to list

    Adds an existing prospect to a list.

    zapierintegrately
    actionbyzapierintegrately
  • Pardot

    Find or create prospect

    Find or Create Prospect

    zapier
    actionbyzapier

Apps you need

Facebook Lead Ads

Facebook Lead Ads

Advertising

Lead ads allow you to find customers who may be interested in your products or services

Zapier

Zapier

Automation Platforms

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