Shopify
Facebook Conversions
integromat

An automated workflow using integromat

Connects Shopify + Facebook Conversions

Send new purchase from Shopify to Facebook Conversions API

About this workflow template

This automation scenario allows you to connect Shopify and Facebook Conversions

It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Shopify and Facebook Conversions can also be integrated using automation tools other than integromat:

Diagram

Send new purchase from Shopify to Facebook Conversions API
Workflow diagram: Shopify + Facebook Conversions integration

How it works?

When this trigger fires in Shopify

Shopify

New Event in Shopify

Triggers when a new order/product/etc is created, updated or deleted.

Then these actions happen in Facebook Conversions

Facebook Conversions

Send Event(s) in Facebook Conversions

Sends an event.

Facebook Conversions

Send Event(s) in Facebook Conversions

Sends an event or multiple events.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Send new purchase from Shopify to Facebook Conversions API.

Part I

Configure Applications

First, we need to connect Shopify and Facebook Conversions to Make.com.

  • Create Make.com account.

    Create Make.com account.

    Create Make.com account if you don't have one.

  • Connect Shopify to Make.com.

    Connect Shopify to Make.com.

    Give Make.com access to your Shopify account, using Shopify credentials.

  • Connect Facebook Conversions to Make.com.

    Connect Facebook Conversions to Make.com.

    Give Make.com access to your Facebook Conversions account, using Facebook Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.

  • Set up a Trigger action for Shopify

    Set up a Trigger action for Shopify

    Choose the following trigger: New Event (Triggers when a new order/product/etc is created, updated or deleted.).

  • Then set up an Action for Facebook Conversions

    Then set up an Action for Facebook Conversions

    Choose this action: Send Event(s) (Sends an event.).

  • Then set up another Action for Facebook Conversions

    Then set up another Action for Facebook Conversions

    Choose this action: Send Event(s) (Sends an event or multiple events.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Shopify and Facebook Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Send new purchase from Shopify to Facebook Conversions API!

Supported triggers and actions

  • Shopify

    New paid order

    Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded.

    zapierautomateio
    triggerbyzapierautomateio
  • Shopify

    New customer

    Triggers when a new customer is added to your Shopify account.

    zapierautomateiopabbly-connectpipedreamalbato
    triggerbyzapierautomateiopabbly-connectpipedreamalbato
  • Shopify

    New order

    Triggers when a new purchase is made (only open orders) (with line item support).

    zapierautomateiopabbly-connectpipedream
    triggerbyzapierautomateiopabbly-connectpipedream
  • Shopify

    New abandoned cart

    Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

    zapierpipedream
    triggerbyzapierpipedream
  • Shopify

    New product

    Triggers when a new product is added to your Shopify store.

    zapierautomateiopabbly-connectpipedreamalbato
    triggerbyzapierautomateiopabbly-connectpipedreamalbato
  • Shopify

    Watch orders

    Triggers when a new order is added.

    integromat
    triggerbyintegromat
  • Facebook Conversions

    Send funnel event

    Publish lead updates from your funnel.

    zapier
    actionbyzapier
  • Facebook Conversions

    Send lead event

    Publish lead events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send other event

    Publish other events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send purchase event

    Publish purchase events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send event(s)

    Sends an event.

    integromat
    actionbyintegromat
  • Facebook Conversions

    Send event

    Send event

    albato
    actionbyalbato

Apps you need

Make.com

Make.com

Automation Platforms

Integromat now Make! A workflow automation service.

Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.