This automation scenario allows you to connect Shopify and Facebook Conversions
It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Shopify and Facebook Conversions can also be integrated using automation tools other than integromat:
When this trigger fires in Shopify
Triggers when a new order/product/etc is created, updated or deleted.
Then these actions happen in Facebook Conversions
Sends an event.
Sends an event or multiple events.
This guide contains information on how to set up an automatic workflow that allows to Send new purchase from Shopify to Facebook Conversions API.
Part I
First, we need to connect Shopify and Facebook Conversions to Make.com.
Create Make.com account.
Create Make.com account if you don't have one.
Connect Shopify to Make.com.
Give Make.com access to your Shopify account, using Shopify credentials.
Connect Facebook Conversions to Make.com.
Give Make.com access to your Facebook Conversions account, using Facebook Conversions credentials.
Part II
Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.
Set up a Trigger action for Shopify
Choose the following trigger: New Event (Triggers when a new order/product/etc is created, updated or deleted.).
Then set up an Action for Facebook Conversions
Choose this action: Send Event(s) (Sends an event.).
Then set up another Action for Facebook Conversions
Choose this action: Send Event(s) (Sends an event or multiple events.).
Part III
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Shopify and Facebook Conversions.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Send new purchase from Shopify to Facebook Conversions API!
Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded.
Triggers when a new customer is added to your Shopify account.
Triggers when a new purchase is made (only open orders) (with line item support).
Triggers whenever a cart is "abandoned" (only open carts) (with line item support).
Triggers when a new product is added to your Shopify store.
Triggers when a new order is added.
Publish lead updates from your funnel.
Publish lead events to Conversions API
Publish other events to Conversions API
Publish purchase events to Conversions API
Sends an event.
Send event
Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.