An automated workflow using integromat
Connects Shopify + Facebook Custom Audiences
Shopify 'Abandoned Cart' -> Facebook Audience
About this workflow template
This automation scenario allows you to connect Shopify and Facebook Custom Audiences
It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Shopify and Facebook Custom Audiences can also be integrated using automation tools other than integromat:
Diagram
How it works?
When this trigger fires in Shopify
Watch Abandoned Checkouts in Shopify
Triggers when a new abandoned checkout is added.
Then this action happens in Facebook Custom Audiences
Add Emails to a Custom Audience in Facebook Custom Audiences
Adds users with email matches to a custom audience.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Shopify 'Abandoned Cart' -> Facebook Audience.
Part I
Configure Applications
First, we need to connect Shopify and Facebook Custom Audiences to Make.com.
Create Make.com account.
Create Make.com account if you don't have one.
Connect Shopify to Make.com.
Give Make.com access to your Shopify account, using Shopify credentials.
Connect Facebook Custom Audiences to Make.com.
Give Make.com access to your Facebook Custom Audiences account, using Facebook Custom Audiences credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.
Set up a Trigger action for Shopify
Choose the following trigger: Watch Abandoned Checkouts (Triggers when a new abandoned checkout is added.).
Then set up an Action for Facebook Custom Audiences
Choose this action: Add Emails to a Custom Audience (Adds users with email matches to a custom audience.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Shopify and Facebook Custom Audiences.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Shopify 'Abandoned Cart' -> Facebook Audience!
Related Automation Templates
Supported triggers and actions
New paid order
Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded.
triggerbyzapierautomateioNew customer
Triggers when a new customer is added to your Shopify account.
triggerbyzapierautomateiopabbly-connectpipedreamalbatoNew order
Triggers when a new purchase is made (only open orders) (with line item support).
triggerbyzapierautomateiopabbly-connectpipedreamNew abandoned cart
Triggers whenever a cart is "abandoned" (only open carts) (with line item support).
triggerbyzapierpipedreamNew product
Triggers when a new product is added to your Shopify store.
triggerbyzapierautomateiopabbly-connectpipedreamalbatoWatch orders
Triggers when a new order is added.
triggerbyintegromat
Add email to custom audience
Adds an email address to an existing custom audience.
actionbyzapierautomateiointegratelyCreate custom audience
Creates a new custom audience. You may need to accept Facebook's Terms of Service at https://zpr.io/R3D2C.
actionbyzapierautomateiointegratelyAdd users to a custom audience
Add users with multi-key matches to a custom audience.
actionbyintegromatAdd emails to a custom audience
Adds users with email matches to a custom audience.
actionbyintegromatCreate a campaign or ad set conversion lookalikes
Creates a campaign or ad set lookalike audience.
actionbyintegromatCreate a custom audience
Creates a custom audience.
actionbyintegromat
Apps you need
Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.
