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Best Alternatives to Optimizely

Mixpanel
2.

Mixpanel

Advanced product analytics platform for mobile, web, and more

Mixpanel provides powerful self-serve product analytics solutions that help companies easily analyze user engagement, conversion, and retention to improve their products. Trusted by over 26,000 companies worldwide, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

1 Common categories with Optimizely:

Web Analytics
Hotjar
3.

Hotjar

Website heatmaps and behavior visual analytics tool

Smartlook
4.

Smartlook

User analytics, Heatmaps and recordings for Websites and Mobile Apps

Google Analytics
7.

Google Analytics

Web analytics platform to track user behavior and get meaningful insights

FullStory
8.

FullStory

Digital Experience Data Capturing Platform

Understand your customers' digital experience with FullStory. Analyze every interaction to measure, validate, and continuously improve the customer experience.

1 Common categories with Optimizely:

Web Analytics
Kissmetrics
9.

Kissmetrics

Comprehensive Person-Based Analytics Platform for Business

Kissmetrics is a behavioral analytics tool that uncovers insights on acquisition, engagement, retention, and revenue to grow online businesses. It provides actionable data, tracking of events and funnels, and a partnership to collect marketing metrics that matter to your business.

1 Common categories with Optimizely:

Web Analytics
SEMrush
10.

SEMrush

All-in-one SEO and digital marketing toolkit and competitor analysis

SEMrush is the ultimate digital marketing toolkit trusted by millions of marketers globally. It offers solutions for SEO, PPC, content, social media, and competitive research, making it a critical solution for companies serious about online visibility and measurable results.

1 Common categories with Optimizely:

Web Analytics
Amplitude
11.

Amplitude

User behavior analytics for app, web, and mobile

Amplitude offers a product analytics service that provides valuable insights into user behavior, empowering companies to improve business outcomes. With scalable mobile analytics and user journey tracking, Amplitude can help drive explosive user growth.

1 Common categories with Optimizely:

Web Analytics
Proof
13.

Proof

Website personalisation and conversion rate optimization tool

Squarespace
14.

Squarespace

Squarespace is a creative platform for building websites, including online builder, hosting service, domain registrar, and analytics

SegMetrics
16.

SegMetrics

A comprehensive marketing analytics tool

SegMetrics is a comprehensive marketing analytics platform that provides valuable insights into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value. Gain complete clarity on where your leads come from and how much your marketing is worth, every step of the customer journey.

1 Common categories with Optimizely:

Web Analytics

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