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Best Alternatives to Optimizely

Mixpanel
2.

Mixpanel

Advanced product analytics platform for mobile, web, and more

Mixpanel provides powerful self-serve product analytics solutions that help companies easily analyze user engagement, conversion, and retention to improve their products. Trusted by over 26,000 companies worldwide, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

1 Common categories with Optimizely:

Web Analytics
Hotjar
3.

Hotjar

Website heatmaps and behavior visual analytics tool

Smartlook
4.

Smartlook

User analytics, Heatmaps and recordings for Websites and Mobile Apps

Google Analytics
7.

Google Analytics

Web analytics platform to track user behavior and get meaningful insights

Proof
8.

Proof

Website personalisation and conversion rate optimization tool

Kissmetrics
9.

Kissmetrics

Comprehensive Person-Based Analytics Platform for Business

Kissmetrics is a behavioral analytics tool that uncovers insights on acquisition, engagement, retention, and revenue to grow online businesses. It provides actionable data, tracking of events and funnels, and a partnership to collect marketing metrics that matter to your business.

1 Common categories with Optimizely:

Web Analytics
Amplitude
10.

Amplitude

User behavior analytics for app, web, and mobile

Amplitude offers a product analytics service that provides valuable insights into user behavior, empowering companies to improve business outcomes. With scalable mobile analytics and user journey tracking, Amplitude can help drive explosive user growth.

1 Common categories with Optimizely:

Web Analytics
SEMrush
12.

SEMrush

All-in-one SEO and digital marketing toolkit and competitor analysis

SEMrush is the ultimate digital marketing toolkit trusted by millions of marketers globally. It offers solutions for SEO, PPC, content, social media, and competitive research, making it a critical solution for companies serious about online visibility and measurable results.

1 Common categories with Optimizely:

Web Analytics
FullStory
13.

FullStory

Digital Experience Data Capturing Platform

Understand your customers' digital experience with FullStory. Analyze every interaction to measure, validate, and continuously improve the customer experience.

1 Common categories with Optimizely:

Web Analytics
Smartling
14.

Smartling

Translation Management

Marketo
16.

Marketo

A digital marketing automation tool for generating qualified leads

Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.

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