Mailchimp
HubSpot
integromat

An automated workflow using integromat

Connects Mailchimp + HubSpot

Create or update a HubSpot CRM contact from a new Mailchimp subscriber

About this workflow template

This automation scenario allows you to connect Mailchimp and HubSpot

It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Categories

Mailchimp and HubSpot can also be integrated using automation tools other than integromat:

Diagram

Create or update a HubSpot CRM contact from a new Mailchimp subscriber
Workflow diagram: Mailchimp + HubSpot integration

How it works?

When this trigger fires in Mailchimp

Mailchimp

Watch List Events in Mailchimp

Triggers when one of the defiend events occurs on a list.

Then these actions happen in HubSpot and HubSpot

Mailchimp

Get a Subscriber in Mailchimp

Gets metadata of a subsciber by email.

HubSpot

Create/Update a Contact in HubSpot

Creates a contact if it doesn't exist in a portal already, or updates it with the latest property values if it does.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create or update a HubSpot CRM contact from a new Mailchimp subscriber.

Part I

Configure Applications

First, we need to connect Mailchimp and HubSpot to Make.com.

  • Create Make.com account.

    Create Make.com account.

    Create Make.com account if you don't have one.

  • Connect Mailchimp to Make.com.

    Connect Mailchimp to Make.com.

    Give Make.com access to your Mailchimp account, using Mailchimp credentials.

  • Connect HubSpot to Make.com.

    Connect HubSpot to Make.com.

    Give Make.com access to your HubSpot account, using HubSpot credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.

  • Set up a Trigger action for Mailchimp

    Set up a Trigger action for Mailchimp

    Choose the following trigger: Watch List Events (Triggers when one of the defiend events occurs on a list.).

  • Then set up an Action for Mailchimp

    Then set up an Action for Mailchimp

    Choose this action: Get a Subscriber (Gets metadata of a subsciber by email.).

  • Then set up another Action for HubSpot

    Then set up another Action for HubSpot

    Choose this action: Create/Update a Contact (Creates a contact if it doesn't exist in a portal already, or updates it with the latest property values if it does.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Mailchimp and HubSpot.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create or update a HubSpot CRM contact from a new Mailchimp subscriber!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

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    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

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    triggerbyzapier
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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    triggerbyzapierautomateiopabbly-connect
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

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    triggerbyzapierpabbly-connect
  • Mailchimp

    Watch subscribers

    Triggers when a new subscriber joins a list or is updated.

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    triggerbyintegromat
  • HubSpot

    Create or update contact

    Creates a new contact or updates an existing contact based on email address.

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    actionbyzapier
  • HubSpot

    Create contact

    Creates a Contact in HubSpot.

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    actionbyzapierintegratelypipedream
  • HubSpot

    Create deal

    Creates a Deal in HubSpot.

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    actionbyzapierintegratelypipedream
  • HubSpot

    Add contact to list

    Adds a contact to a specific static list. _(Marketing Hub Starter plans and above)_

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    actionbyzapierpipedream
  • HubSpot

    Create form submission

    Creates a new submission for a selected form.

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    actionbyzapier
  • HubSpot

    Create engagement

    Creates a new Engagement for a contact, in HubSpot.

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    actionbyzapierintegratelypipedream

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

HubSpot

HubSpot

Email Marketing

An inbound marketing, sales and customer service online platform

HubSpot provides tools for CRM, social media marketing, content management, lead generation, analytics, SEO, online chat, and customer support.

Make.com

Make.com

Automation Platforms

Integromat now Make! A workflow automation service.

Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.