Mailchimp
HubSpot
zapier

An automated workflow using zapier

Connects Mailchimp + HubSpot

Add new subscribers in Mailchimp to HubSpot as contacts

About this workflow template

This automation scenario allows you to connect Mailchimp and HubSpot

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Categories

Mailchimp and HubSpot can also be integrated using automation tools other than zapier:

Diagram

Add new subscribers in Mailchimp to HubSpot as contacts
Workflow diagram: Mailchimp + HubSpot integration

How it works?

When this trigger fires in Mailchimp

Mailchimp

New Subscriber in Mailchimp

Triggers when a new subscriber is added to an audience.

Then this action happens in HubSpot

HubSpot

Create or Update Contact in HubSpot

Creates a new contact or updates an existing contact based on email address.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add new subscribers in Mailchimp to HubSpot as contacts.

Part I

Configure Applications

First, we need to connect Mailchimp and HubSpot to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

  • Connect HubSpot to Zapier.

    Connect HubSpot to Zapier.

    Give Zapier access to your HubSpot account, using HubSpot credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Mailchimp

    Set up a Trigger action for Mailchimp

    Choose the following trigger: New Subscriber (Triggers when a new subscriber is added to an audience.).

  • Then set up an Action for HubSpot

    Then set up an Action for HubSpot

    Choose this action: Create or Update Contact (Creates a new contact or updates an existing contact based on email address.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Mailchimp and HubSpot.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add new subscribers in Mailchimp to HubSpot as contacts!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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    triggerbyzapieriftttautomateio
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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    triggerbyzapierautomateiopabbly-connect
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

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    triggerbyzapierpabbly-connect
  • Mailchimp

    Watch subscribers

    Triggers when a new subscriber joins a list or is updated.

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    triggerbyintegromat
  • HubSpot

    Create or update contact

    Creates a new contact or updates an existing contact based on email address.

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    actionbyzapier
  • HubSpot

    Create contact

    Creates a Contact in HubSpot.

    zapierintegratelypipedream
    actionbyzapierintegratelypipedream
  • HubSpot

    Create deal

    Creates a Deal in HubSpot.

    zapierintegratelypipedream
    actionbyzapierintegratelypipedream
  • HubSpot

    Add contact to list

    Adds a contact to a specific static list. _(Marketing Hub Starter plans and above)_

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    actionbyzapierpipedream
  • HubSpot

    Create form submission

    Creates a new submission for a selected form.

    zapier
    actionbyzapier
  • HubSpot

    Create engagement

    Creates a new Engagement for a contact, in HubSpot.

    zapierintegratelypipedream
    actionbyzapierintegratelypipedream

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

HubSpot

HubSpot

Email Marketing

An inbound marketing, sales and customer service online platform

HubSpot provides tools for CRM, social media marketing, content management, lead generation, analytics, SEO, online chat, and customer support.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.