An automated workflow using zapier
Connects Mailchimp + Google Analytics
Update Google Analytics goals with new clicks on Mailchimp links
About this workflow template
This automation scenario allows you to connect Mailchimp and Google Analytics
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Mailchimp and Google Analytics can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Mailchimp
Link Clicked in Mailchimp
Triggers when a recipient clicks a pre-specified link in your campaign.
Then this action happens in Google Analytics
Update Goal in Google Analytics
Updates existing goals.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Update Google Analytics goals with new clicks on Mailchimp links.
Part I
Configure Applications
First, we need to connect Mailchimp and Google Analytics to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Mailchimp to Zapier.
Give Zapier access to your Mailchimp account, using Mailchimp credentials.
Connect Google Analytics to Zapier.
Give Zapier access to your Google Analytics account, using Google Analytics credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Mailchimp
Choose the following trigger: Link Clicked (Triggers when a recipient clicks a pre-specified link in your campaign.).
Then set up an Action for Google Analytics
Choose this action: Update Goal (Updates existing goals.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Mailchimp and Google Analytics.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Update Google Analytics goals with new clicks on Mailchimp links!
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Apps you need
Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.
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