Mailchimp
Google Analytics
zapier

An automated workflow using zapier

Connects Mailchimp + Google Analytics

Create Google Analytics measurements when new Mailchimp emails are opened

About this workflow template

This automation scenario allows you to connect Mailchimp and Google Analytics

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Mailchimp and Google Analytics can also be integrated using automation tools other than zapier:

Diagram

Create Google Analytics measurements when new Mailchimp emails are opened
Workflow diagram: Mailchimp + Google Analytics integration

How it works?

When this trigger fires in Mailchimp

Mailchimp

Email Opened in Mailchimp

Triggers when a recipient opens an e-mail in a specific campaign.

Then this action happens in Google Analytics

Google Analytics

Create a Measurement in Google Analytics

Send a measurement of an event to Google Analytics.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create Google Analytics measurements when new Mailchimp emails are opened.

Part I

Configure Applications

First, we need to connect Mailchimp and Google Analytics to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

  • Connect Google Analytics to Zapier.

    Connect Google Analytics to Zapier.

    Give Zapier access to your Google Analytics account, using Google Analytics credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Mailchimp

    Set up a Trigger action for Mailchimp

    Choose the following trigger: Email Opened (Triggers when a recipient opens an e-mail in a specific campaign.).

  • Then set up an Action for Google Analytics

    Then set up an Action for Google Analytics

    Choose this action: Create a Measurement (Send a measurement of an event to Google Analytics.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Mailchimp and Google Analytics.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create Google Analytics measurements when new Mailchimp emails are opened!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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    triggerbyzapieriftttautomateiopabbly-connect
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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    triggerbyzapierautomateiopabbly-connectpipedream
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

    zapierpabbly-connect
    triggerbyzapierpabbly-connect
  • Mailchimp

    New customer

    Triggers when a new customer is added to a selected store.

    zapierautomateiopipedream
    triggerbyzapierautomateiopipedream
  • Google Analytics

    Create a measurement

    Send a measurement of an event to Google Analytics.

    zapierintegrately
    actionbyzapierintegrately
  • Google Analytics

    Update goal

    Updates existing goals.

    zapierintegrately
    actionbyzapierintegrately
  • Google Analytics

    Run report

    Runs a report and returns the analytics data.

    zapierintegrately
    actionbyzapierintegrately
  • Google Analytics

    Search goal

    Finds a specific goal.

    zapier
    actionbyzapier
  • Google Analytics

    Make an api call

    Performs an arbitrary authorized API call.

    integromat
    actionbyintegromat
  • Google Analytics

    Get analytics reports

    Retrieves a list of analytics reports based on report requests.

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    actionbyintegromat

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.