An automated workflow using zapier
Connects Mailchimp + Google Analytics
Create Google Analytics measurements when new Mailchimp emails are opened
About this workflow template
This automation scenario allows you to connect Mailchimp and Google Analytics
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Mailchimp and Google Analytics can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Mailchimp
Email Opened in Mailchimp
Triggers when a recipient opens an e-mail in a specific campaign.
Then this action happens in Google Analytics
Create a Measurement in Google Analytics
Send a measurement of an event to Google Analytics.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Create Google Analytics measurements when new Mailchimp emails are opened.
Part I
Configure Applications
First, we need to connect Mailchimp and Google Analytics to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Mailchimp to Zapier.
Give Zapier access to your Mailchimp account, using Mailchimp credentials.
Connect Google Analytics to Zapier.
Give Zapier access to your Google Analytics account, using Google Analytics credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Mailchimp
Choose the following trigger: Email Opened (Triggers when a recipient opens an e-mail in a specific campaign.).
Then set up an Action for Google Analytics
Choose this action: Create a Measurement (Send a measurement of an event to Google Analytics.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Mailchimp and Google Analytics.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Create Google Analytics measurements when new Mailchimp emails are opened!
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Apps you need
Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.
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