An automated workflow using zapier
Connects Klaviyo + Facebook Custom Audiences
Add emails to Facebook Custom Audiences for new Klaviyo events
About this workflow template
This automation scenario allows you to connect Klaviyo and Facebook Custom Audiences
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Klaviyo and Facebook Custom Audiences can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Klaviyo
New Event (Legacy) in Klaviyo
Triggers on a new event. Optional filtering by metric.
Then these actions happen in Klaviyo and Klaviyo
Add Email to Custom Audience in Facebook Custom Audiences
Adds an email address to an existing custom audience.
New Event in Klaviyo
Triggers on a new event. Optional filtering by metric.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Add emails to Facebook Custom Audiences for new Klaviyo events.
Part I
Configure Applications
First, we need to connect Klaviyo and Facebook Custom Audiences to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Klaviyo to Zapier.
Give Zapier access to your Klaviyo account, using Klaviyo credentials.
Connect Facebook Custom Audiences to Zapier.
Give Zapier access to your Facebook Custom Audiences account, using Facebook Custom Audiences credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Klaviyo
Choose the following trigger: New Event (Legacy) (Triggers on a new event. Optional filtering by metric.).
Then set up an Action for Facebook Custom Audiences
Choose this action: Add Email to Custom Audience (Adds an email address to an existing custom audience.).
Then set up another Action for Klaviyo
Choose this action: New Event (Triggers on a new event. Optional filtering by metric.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Klaviyo and Facebook Custom Audiences.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add emails to Facebook Custom Audiences for new Klaviyo events!
Related Automation Templates
Supported triggers and actions
New event
Triggers on a new Event. Optionally filter events by Metric
triggerbyautomateiozapierNew event (legacy)
Triggers on a new event. Optional filtering by metric.
triggerbyzapierProfile added to segment or list
Triggers when a Profile is added to a Segment or to a List.
triggerbyzapierNew profile
Triggers when a new Profile is created. Optionally filter for new Profiles that subscribed to a specific channel.
triggerbyzapierGet list
Triggers on a new list.
triggerbyzapierNew list (legacy)
Triggers on a new list.
triggerbyzapier
Add email to custom audience
Adds an email address to an existing custom audience.
actionbyzapierautomateiointegratelyCreate custom audience
Creates a new custom audience. You may need to accept Facebook's Terms of Service at https://zpr.io/R3D2C.
actionbyzapierautomateiointegratelyAdd users to a custom audience
Add users with multi-key matches to a custom audience.
actionbyintegromatAdd emails to a custom audience
Adds users with email matches to a custom audience.
actionbyintegromatCreate a campaign or ad set conversion lookalikes
Creates a campaign or ad set lookalike audience.
actionbyintegromatCreate a custom audience
Creates a custom audience.
actionbyintegromat
Apps you need
Klaviyo is a powerful email and SMS marketing automation platform built for e-commerce and web businesses. With robust reporting and impressive integration options, it's a go-to tool for enterprise ecommerce marketing.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
