Intercom
Mailchimp
zapier

An automated workflow using zapier

Connects Intercom + Mailchimp

Add or update Mailchimp subscribers for new emails added to Intercom leads

About this workflow template

This automation scenario allows you to connect Intercom and Mailchimp

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Intercom and Mailchimp can also be integrated using automation tools other than zapier:

Diagram

Add or update Mailchimp subscribers for new emails added to Intercom leads
Workflow diagram: Intercom + Mailchimp integration

How it works?

When this trigger fires in Intercom

Intercom

Lead Added Email in Intercom

Triggers when a Lead enters an email address.

Then this action happens in Mailchimp

Mailchimp

Add/Update Subscriber in Mailchimp

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add or update Mailchimp subscribers for new emails added to Intercom leads.

Part I

Configure Applications

First, we need to connect Intercom and Mailchimp to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Intercom to Zapier.

    Connect Intercom to Zapier.

    Give Zapier access to your Intercom account, using Intercom credentials.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Intercom

    Set up a Trigger action for Intercom

    Choose the following trigger: Lead Added Email (Triggers when a Lead enters an email address.).

  • Then set up an Action for Mailchimp

    Then set up an Action for Mailchimp

    Choose this action: Add/Update Subscriber (Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Intercom and Mailchimp.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add or update Mailchimp subscribers for new emails added to Intercom leads!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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    triggerbyzapieriftttautomateiopabbly-connect
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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    triggerbyzapierautomateiopabbly-connectpipedreamalbato
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

    zapierpabbly-connect
    triggerbyzapierpabbly-connect
  • Mailchimp

    New customer

    Triggers when a new customer is added to a selected store.

    zapierautomateiopipedream
    triggerbyzapierautomateiopipedream
  • Intercom

    Create/update user

    Update a user within Intercom given their e-mail address.

    zapier
    actionbyzapier
  • Intercom

    Send incoming message

    Send a Message from a Contact into Intercom to create a new Conversation. Note: you must have a valid plan on Intercom to access this action.

    zapierpipedream
    actionbyzapierpipedream
  • Intercom

    Create/update lead

    Create or update an Intercom lead. If an ID is provided, the lead will be updated.

    zapier
    actionbyzapier
  • Intercom

    Add/remove tag on user (legacy)

    Attach or remove a tag on a specific user.

    zapier
    actionbyzapier
  • Intercom

    Add event (legacy)

    Tags a user with an event that occurred.

    zapier
    actionbyzapier
  • Intercom

    Create user

    Creates a new user in your Intercom app.

    zapierintegrately
    actionbyzapierintegrately

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.