Create Google Analytics measurements from new HubSpot form submissions

First, we need to connect HubSpot and Google Analytics to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect HubSpot to Zapier.

  Give Zapier access to your HubSpot account, using HubSpot credentials.

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  Connect Google Analytics to Zapier.

  Give Zapier access to your Google Analytics account, using Google Analytics credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for HubSpot

  Choose the following trigger: New Form Submission (Triggers when a form is submitted.).

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  Then set up an Action for Google Analytics

  Choose this action: Create a Measurement (Send a measurement of an event to Google Analytics.).

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  Then set up another Action for HubSpot

  Choose this action: New Form Submission (Triggers when a form is submitted.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between HubSpot and Google Analytics.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Create Google Analytics measurements from new HubSpot form submissions!