An automated workflow using zapier
Connects Mailchimp + Google Ads
Send offline conversions in Google Ads with new Mailchimp subscribers
About this workflow template
This automation scenario allows you to connect Mailchimp and Google Ads
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Mailchimp and Google Ads can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Mailchimp
New Subscriber in Mailchimp
Triggers when a new subscriber is added to an audience.
Then this action happens in Google Ads
Send Offline Conversion in Google Ads
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Send offline conversions in Google Ads with new Mailchimp subscribers.
Part I
Configure Applications
First, we need to connect Mailchimp and Google Ads to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Mailchimp to Zapier.
Give Zapier access to your Mailchimp account, using Mailchimp credentials.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Mailchimp
Choose the following trigger: New Subscriber (Triggers when a new subscriber is added to an audience.).
Then set up an Action for Google Ads
Choose this action: Send Offline Conversion (Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Mailchimp and Google Ads.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Send offline conversions in Google Ads with new Mailchimp subscribers!
Related Automation Templates
Supported triggers and actions
New subscriber
Triggers when a new subscriber is added to an audience.
triggerbyzapieriftttautomateiopabbly-connectNew campaign
Triggers when a new campaign is created or sent.
triggerbyzapierautomateiopabbly-connectpipedreamalbatoNew subscriber in segment or tag
Triggers when a subscriber is added to a segment or tag within an audience.
triggerbyzapierNew or updated subscriber
Triggers when a subscriber is added or updated in an audience.
triggerbyzapierNew unsubscriber
Triggers when any current subscriber unsubscribes from an audience.
triggerbyzapierpabbly-connectNew customer
Triggers when a new customer is added to a selected store.
triggerbyzapierautomateiopipedream
Send offline conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierpabbly-connectAdd contact to customer list
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierpabbly-connectAdd contact to customer list with email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierCreate customer list
Creates a customer list in Google Ads Audience Manager.
actionbyzapierpabbly-connectSend offline conversion (legacy)
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierSet campaign status
Sets the status of a Google Ads campaign.
actionbyzapierpabbly-connect
Apps you need
Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
