Update Intercom leads with new Google Ads leads

First, we need to connect Google Ads and Intercom to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Google Ads to Zapier.

  Give Zapier access to your Google Ads account, using Google Ads credentials.

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  Connect Intercom to Zapier.

  Give Zapier access to your Intercom account, using Intercom credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Google Ads

  Choose the following trigger: New Lead Form Entry (Legacy) (Triggers whenever a new lead is created from a Lead Form Extension.).

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  Then set up an Action for Intercom

  Choose this action: Create/Update Lead (Create or update an Intercom lead. If an ID is provided, the lead will be updated.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Google Ads and Intercom.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Update Intercom leads with new Google Ads leads!