Google Ads
Campaign Monitor
zapier

An automated workflow using zapier

Connects Google Ads + Campaign Monitor

Add Campaign Monitor subscribers from new leads in Google Ads

About this workflow template

This automation scenario allows you to connect Google Ads and Campaign Monitor

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Google Ads and Campaign Monitor can also be integrated using automation tools other than zapier:

Diagram

Add Campaign Monitor subscribers from new leads in Google Ads
Workflow diagram: Google Ads + Campaign Monitor integration

How it works?

When this trigger fires in Google Ads

Google Ads

New Lead Form Entry in Google Ads

Triggers whenever a new lead is created from a Lead Form Extension.

Then this action happens in Campaign Monitor

Campaign Monitor

Add Subscriber in Campaign Monitor

Create a new subscriber on a list.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add Campaign Monitor subscribers from new leads in Google Ads.

Part I

Configure Applications

First, we need to connect Google Ads and Campaign Monitor to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Google Ads to Zapier.

    Connect Google Ads to Zapier.

    Give Zapier access to your Google Ads account, using Google Ads credentials.

  • Connect Campaign Monitor to Zapier.

    Connect Campaign Monitor to Zapier.

    Give Zapier access to your Campaign Monitor account, using Campaign Monitor credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Google Ads

    Set up a Trigger action for Google Ads

    Choose the following trigger: New Lead Form Entry (Triggers whenever a new lead is created from a Lead Form Extension.).

  • Then set up an Action for Campaign Monitor

    Then set up an Action for Campaign Monitor

    Choose this action: Add Subscriber (Create a new subscriber on a list.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Google Ads and Campaign Monitor.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add Campaign Monitor subscribers from new leads in Google Ads!

Supported triggers and actions

  • Campaign Monitor

    New subscriber

    Triggers when a new subscriber is added to a list.

    zapierautomateiopabbly-connect
    triggerbyzapierautomateiopabbly-connect
  • Campaign Monitor

    New unsubscribe

    Triggers when a someone unsubscribes from a list.

    zapier
    triggerbyzapier
  • Campaign Monitor

    New email open

    Triggers when someone opens an email from one of your Campaigns.

    zapierautomateio
    triggerbyzapierautomateio
  • Campaign Monitor

    New click through

    Triggers when someone clicks through an email from one of your Campaigns.

    zapier
    triggerbyzapier
  • Campaign Monitor

    New bounce

    Triggers when an campaign email to someone bounces (ie. could not be delivered).

    zapierautomateio
    triggerbyzapierautomateio
  • Campaign Monitor

    Watch subscribers

    Watches for new subscribers in a selected list.

    integromat
    triggerbyintegromat
  • Google Ads

    Send offline conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list

    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list with email

    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    zapier
    actionbyzapier
  • Google Ads

    Create customer list

    Creates a customer list in Google Ads Audience Manager.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Send offline conversion (legacy)

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapier
    actionbyzapier
  • Google Ads

    Set campaign status

    Sets the status of a Google Ads campaign.

    zapierpabbly-connect
    actionbyzapierpabbly-connect

Apps you need

Google Ads

Google Ads

Advertising

An online advertising platform by Google

Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.