This automation scenario allows you to connect Google Ads and Campaign Monitor
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Google Ads and Campaign Monitor can also be integrated using automation tools other than zapier:
When this trigger fires in Google Ads
Triggers whenever a new lead is created from a Lead Form Extension.
Then this action happens in Campaign Monitor
Create a new subscriber on a list.
This guide contains information on how to set up an automatic workflow that allows to Add Campaign Monitor subscribers from new leads in Google Ads.
Part I
First, we need to connect Google Ads and Campaign Monitor to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Connect Campaign Monitor to Zapier.
Give Zapier access to your Campaign Monitor account, using Campaign Monitor credentials.
Part II
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Google Ads
Choose the following trigger: New Lead Form Entry (Legacy) (Triggers whenever a new lead is created from a Lead Form Extension.).
Then set up an Action for Campaign Monitor
Choose this action: Add Subscriber (Create a new subscriber on a list.).
Part III
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Google Ads and Campaign Monitor.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add Campaign Monitor subscribers from new leads in Google Ads!
Triggers when a new subscriber is added to a list.
Triggers when a someone unsubscribes from a list.
Triggers when someone opens an email from one of your Campaigns.
Triggers when someone clicks through an email from one of your Campaigns.
Triggers when an campaign email to someone bounces (ie. could not be delivered).
Watches for new subscribers in a selected list.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Creates a customer list in Google Ads Audience Manager.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Sets the status of a Google Ads campaign.
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
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