This automation scenario allows you to connect Facebook Lead Ads and Google Ads
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Facebook Lead Ads and Google Ads can also be integrated using automation tools other than zapier:
When this trigger fires in Facebook Lead Ads
Triggers when a new lead is created.
Then this action happens in Google Ads
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
This guide contains information on how to set up an automatic workflow that allows to Add new Facebook Lead Ads leads to a Google Ads customer list.
Part I
First, we need to connect Facebook Lead Ads and Google Ads to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Facebook Lead Ads to Zapier.
Give Zapier access to your Facebook Lead Ads account, using Facebook Lead Ads credentials.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Part II
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Facebook Lead Ads
Choose the following trigger: New Lead (Triggers when a new lead is created.).
Then set up an Action for Google Ads
Choose this action: Add Contact to Customer List (Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.).
Part III
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Facebook Lead Ads and Google Ads.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add new Facebook Lead Ads leads to a Google Ads customer list!
Triggers when a new lead is created.
Triggers when a new lead is created.
Triggers when you add a new ad account.
Triggers when you add a new custom audience.
Triggers when you add a new form.
Just a test call.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Creates a customer list in Google Ads Audience Manager.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Sets the status of a Google Ads campaign.
Lead ads allow you to find customers who may be interested in your products or services
Facebook Lead Ads alternatives
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
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