Airtable
Facebook Conversions
integromat

An automated workflow using integromat

Connects Airtable + Facebook Conversions

Send data from submitted form in Airtable to Facebook Conversions API

About this workflow template

This automation scenario allows you to connect Airtable and Facebook Conversions

It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Airtable and Facebook Conversions can also be integrated using automation tools other than integromat:

Diagram

Send data from submitted form in Airtable to Facebook Conversions API
Workflow diagram: Airtable + Facebook Conversions integration

How it works?

When this trigger fires in Airtable

Airtable

Watch Responses in Airtable

Triggers when a new response is submitted.

Then these actions happen in Facebook Conversions and Facebook Conversions

Airtable

Get a Record in Airtable

Retrieves a single record by its ID.

Facebook Conversions

Send Event(s) in Facebook Conversions

Sends an event.

Facebook Conversions

Send Event(s) in Facebook Conversions

Sends an event or multiple events.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Send data from submitted form in Airtable to Facebook Conversions API.

Part I

Configure Applications

First, we need to connect Airtable and Facebook Conversions to Make.com.

  • Create Make.com account.

    Create Make.com account.

    Create Make.com account if you don't have one.

  • Connect Airtable to Make.com.

    Connect Airtable to Make.com.

    Give Make.com access to your Airtable account, using Airtable credentials.

  • Connect Facebook Conversions to Make.com.

    Connect Facebook Conversions to Make.com.

    Give Make.com access to your Facebook Conversions account, using Facebook Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.

  • Set up a Trigger action for Airtable

    Set up a Trigger action for Airtable

    Choose the following trigger: Watch Responses (Triggers when a new response is submitted.).

  • Then set up an Action for Airtable

    Then set up an Action for Airtable

    Choose this action: Get a Record (Retrieves a single record by its ID.).

  • Then set up another Action for Facebook Conversions

    Then set up another Action for Facebook Conversions

    Choose this action: Send Event(s) (Sends an event.).

  • Then set up another Action for Facebook Conversions

    Then set up another Action for Facebook Conversions

    Choose this action: Send Event(s) (Sends an event or multiple events.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Airtable and Facebook Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Send data from submitted form in Airtable to Facebook Conversions API!

Supported triggers and actions

  • Airtable

    New record

    Triggers when a new record is created. Optionally: triggers when any record (new or existing) is first added to a selected view.

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    triggerbyzapierautomateiopabbly-connectalbato
  • Airtable

    New or updated record

    Triggers when a record is created or updated.

    zapier
    triggerbyzapier
  • Airtable

    New record in view

    Triggers when a new new record is created in a specifc view.

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    triggerbyzapierpabbly-connect
  • Airtable

    Watch records

    Returns all newly created or updated records in a view (requires "Created Time" or "Last Modified Time" fields).

    integromat
    triggerbyintegromat
  • Airtable

    New or modified records

    New or modified records

    pipedream
    triggerbypipedream
  • Airtable

    New or modified records in view

    New or modified records in view

    pipedream
    triggerbypipedream
  • Facebook Conversions

    Send funnel event

    Publish lead updates from your funnel.

    zapier
    actionbyzapier
  • Facebook Conversions

    Send lead event

    Publish lead events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send other event

    Publish other events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send purchase event

    Publish purchase events to Conversions API

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Facebook Conversions

    Send event(s)

    Sends an event.

    integromat
    actionbyintegromat
  • Facebook Conversions

    Send event

    Send event

    albato
    actionbyalbato

Apps you need

Airtable

Airtable

Spreadsheets

A no-code platform for building collaborative apps using spreadsheet-database hybrid as a data-layer

Airtable is a modern and flexible low-code platform that combines the power of a full database with the ease of use of a spreadsheet. With native mobile and desktop apps, Airtable offers a variety of templates for easy-to-use and customizable workflows, providing powerful features such as file attachments, kanban card stacks, calendars, and reporting. Link related content intelligently, configure the perfect view, and integrate with hundreds of your favorite apps and services.

Make.com

Make.com

Automation Platforms

Integromat now Make! A workflow automation service.

Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.