Shopify
Mailchimp
zapier

An automated workflow using zapier

Connects Shopify + Mailchimp

Remind customers with Mailchimp about abandoned carts on Shopify

About this workflow template

This automation scenario allows you to connect Shopify and Mailchimp

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Shopify and Mailchimp can also be integrated using automation tools other than zapier:

Diagram

Remind customers with Mailchimp about abandoned carts on Shopify
Workflow diagram: Shopify + Mailchimp integration

How it works?

When this trigger fires in Shopify

Shopify

New Abandoned Cart in Shopify

Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

Then these actions happen in Mailchimp

Mailchimp

Add/Update Subscriber in Mailchimp

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

Mailchimp

Add Subscriber to Tag in Mailchimp

Add an email address to a tag within an audience. Note: the email address **must already be subscribed to the audience**, or this will fail.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Remind customers with Mailchimp about abandoned carts on Shopify.

Part I

Configure Applications

First, we need to connect Shopify and Mailchimp to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Shopify to Zapier.

    Connect Shopify to Zapier.

    Give Zapier access to your Shopify account, using Shopify credentials.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Shopify

    Set up a Trigger action for Shopify

    Choose the following trigger: New Abandoned Cart (Triggers whenever a cart is "abandoned" (only open carts) (with line item support).).

  • Then set up an Action for Mailchimp

    Then set up an Action for Mailchimp

    Choose this action: Add/Update Subscriber (Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.).

  • Then set up another Action for Mailchimp

    Then set up another Action for Mailchimp

    Choose this action: Add Subscriber to Tag (Add an email address to a tag within an audience. Note: the email address **must already be subscribed to the audience**, or this will fail.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Shopify and Mailchimp.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Remind customers with Mailchimp about abandoned carts on Shopify!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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    triggerbyzapieriftttautomateio
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

    zapierautomateiopabbly-connect
    triggerbyzapierautomateiopabbly-connect
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

    zapierpabbly-connect
    triggerbyzapierpabbly-connect
  • Mailchimp

    Watch subscribers

    Triggers when a new subscriber joins a list or is updated.

    integromat
    triggerbyintegromat
  • Shopify

    Create customer

    Creates a new customer.

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Shopify

    Create order

    Creates a new order (with line item support).

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Shopify

    Create product

    Creates a new product.

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Shopify

    Create blog entry

    Creates a new blog post.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Shopify

    Update customer

    Updates an existing customer. Replaces only data that is set.

    zapierintegratelypabbly-connect
    actionbyzapierintegratelypabbly-connect
  • Shopify

    Create a customer

    Creates a customer.

    integromat
    actionbyintegromat

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.