This automation scenario allows you to connect Mailchimp and Facebook Conversions
It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Mailchimp and Facebook Conversions can also be integrated using automation tools other than integromat:
When this trigger fires in Mailchimp
Triggers when a new subscriber joins a list or is updated.
Then this action happens in Facebook Conversions
Sends an event or multiple events.
This guide contains information on how to set up an automatic workflow that allows to Send new MailChimp subscribers to Facebook Conversions API.
Part I
First, we need to connect Mailchimp and Facebook Conversions to Make.com.
Create Make.com account.
Create Make.com account if you don't have one.
Connect Mailchimp to Make.com.
Give Make.com access to your Mailchimp account, using Mailchimp credentials.
Connect Facebook Conversions to Make.com.
Give Make.com access to your Facebook Conversions account, using Facebook Conversions credentials.
Part II
Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.
Set up a Trigger action for Mailchimp
Choose the following trigger: Watch Subscribers (Triggers when a new subscriber joins a list or is updated.).
Then set up an Action for Facebook Conversions
Choose this action: Send Event(s) (Sends an event or multiple events.).
Part III
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Mailchimp and Facebook Conversions.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Send new MailChimp subscribers to Facebook Conversions API!
Triggers when a new subscriber is added to an audience.
Triggers when a new campaign is created or sent.
Triggers when a subscriber is added to a segment or tag within an audience.
Triggers when a subscriber is added or updated in an audience.
Triggers when any current subscriber unsubscribes from an audience.
Triggers when a new customer is added to a selected store.
Publish lead updates from your funnel.
Publish lead events to Conversions API
Publish other events to Conversions API
Publish purchase events to Conversions API
Sends an event.
Send event
Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.
Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.