Mailchimp
Facebook Conversions
integromat

An automated workflow using integromat

Connects Mailchimp + Facebook Conversions

Send new MailChimp subscribers to Facebook Conversions API

About this workflow template

This automation scenario allows you to connect Mailchimp and Facebook Conversions

It can be build using Integromat, a no-code workflow automation tool. Integromat allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Mailchimp and Facebook Conversions can also be integrated using automation tools other than integromat:

Diagram

Send new MailChimp subscribers to Facebook Conversions API
Workflow diagram: Mailchimp + Facebook Conversions integration

How it works?

When this trigger fires in Mailchimp

Mailchimp

Watch Subscribers in Mailchimp

Triggers when a new subscriber joins a list or is updated.

Then this action happens in Facebook Conversions

Facebook Conversions

Send Event(s) in Facebook Conversions

Sends an event or multiple events.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Send new MailChimp subscribers to Facebook Conversions API.

Part I

Configure Applications

First, we need to connect Mailchimp and Facebook Conversions to Make.com.

  • Create Make.com account.

    Create Make.com account.

    Create Make.com account if you don't have one.

  • Connect Mailchimp to Make.com.

    Connect Mailchimp to Make.com.

    Give Make.com access to your Mailchimp account, using Mailchimp credentials.

  • Connect Facebook Conversions to Make.com.

    Connect Facebook Conversions to Make.com.

    Give Make.com access to your Facebook Conversions account, using Facebook Conversions credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Make.com.

  • Set up a Trigger action for Mailchimp

    Set up a Trigger action for Mailchimp

    Choose the following trigger: Watch Subscribers (Triggers when a new subscriber joins a list or is updated.).

  • Then set up an Action for Facebook Conversions

    Then set up an Action for Facebook Conversions

    Choose this action: Send Event(s) (Sends an event or multiple events.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Mailchimp and Facebook Conversions.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Send new MailChimp subscribers to Facebook Conversions API!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

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  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

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  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

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  • Mailchimp

    New customer

    Triggers when a new customer is added to a selected store.

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  • Facebook Conversions

    Send funnel event

    Publish lead updates from your funnel.

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  • Facebook Conversions

    Send lead event

    Publish lead events to Conversions API

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  • Facebook Conversions

    Send other event

    Publish other events to Conversions API

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  • Facebook Conversions

    Send purchase event

    Publish purchase events to Conversions API

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  • Facebook Conversions

    Send event(s)

    Sends an event.

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  • Facebook Conversions

    Send event

    Send event

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Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Make.com

Make.com

Automation Platforms

Integromat now Make! A workflow automation service.

Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.