Mailchimp
Klaviyo
zapier

An automated workflow using zapier

Connects Mailchimp + Klaviyo

Add new Mailchimp subscribers to Klaviyo

About this workflow template

This automation scenario allows you to connect Mailchimp and Klaviyo

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Categories

Mailchimp and Klaviyo can also be integrated using automation tools other than zapier:

Diagram

Add new Mailchimp subscribers to Klaviyo
Workflow diagram: Mailchimp + Klaviyo integration

How it works?

When this trigger fires in Mailchimp

Mailchimp

New Subscriber in Mailchimp

Triggers when a new subscriber is added to an audience.

Then this action happens in Klaviyo

Klaviyo

Create Or Update Profile in Klaviyo

Create or Update a Profile and add it to a list you specify. Profiles are single or double opted in based on the list's settings.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Add new Mailchimp subscribers to Klaviyo.

Part I

Configure Applications

First, we need to connect Mailchimp and Klaviyo to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

  • Connect Klaviyo to Zapier.

    Connect Klaviyo to Zapier.

    Give Zapier access to your Klaviyo account, using Klaviyo credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Mailchimp

    Set up a Trigger action for Mailchimp

    Choose the following trigger: New Subscriber (Triggers when a new subscriber is added to an audience.).

  • Then set up an Action for Klaviyo

    Then set up an Action for Klaviyo

    Choose this action: Create Or Update Profile (Create or Update a Profile and add it to a list you specify. Profiles are single or double opted in based on the list's settings.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Mailchimp and Klaviyo.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Add new Mailchimp subscribers to Klaviyo!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

    zapieriftttautomateiopabbly-connect
    triggerbyzapieriftttautomateiopabbly-connect
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

    zapierautomateiopabbly-connectpipedream
    triggerbyzapierautomateiopabbly-connectpipedream
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

    zapierpabbly-connect
    triggerbyzapierpabbly-connect
  • Mailchimp

    New customer

    Triggers when a new customer is added to a selected store.

    zapierautomateiopipedream
    triggerbyzapierautomateiopipedream
  • Klaviyo

    Create or update profile

    Create or Update a Profile and add it to a list you specify. Profiles are single or double opted in based on the list's settings.

    zapier
    actionbyzapier
  • Klaviyo

    Create event

    Creates a new event for a specific metric.

    zapier
    actionbyzapier
  • Klaviyo

    Get lists

    Get lists

    pipedream
    actionbypipedream
  • Klaviyo

    Update subscriber (legacy)

    Updates an existing subscriber.

    zapier
    actionbyzapier
  • Klaviyo

    Update profile

    Updates an existing profile and optionally adds them to a list.

    zapier
    actionbyzapier
  • Klaviyo

    Subscribe profile

    Subscribe a Profile to Email Marketing, SMS Marketing or both.

    zapier
    actionbyzapier

Apps you need

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Klaviyo

Klaviyo

Email Marketing

A personalized marketing platform for brands

Klaviyo is a powerful email and SMS marketing automation platform built for e-commerce and web businesses. With robust reporting and impressive integration options, it's a go-to tool for enterprise ecommerce marketing.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.