Add new Mailchimp subscribers to a segment on LinkedIn Matched Audiences

First, we need to connect Mailchimp, LinkedIn Matched Audiences and LinkedIn Ads to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Mailchimp to Zapier.

  Give Zapier access to your Mailchimp account, using Mailchimp credentials.

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  Connect LinkedIn Matched Audiences to Zapier.

  Give Zapier access to your LinkedIn Matched Audiences account, using LinkedIn Matched Audiences credentials.

• Connect LinkedIn Ads to Zapier.

  Give Zapier access to your LinkedIn Ads account, using LinkedIn Ads credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Mailchimp

  Choose the following trigger: New Subscriber (Triggers when a new subscriber is added to an audience.).

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  Then set up an Action for LinkedIn Matched Audiences

  Choose this action: Add Email to Audience (Adds an email address to an "Uploaded List Audience".).

• Then set up another Action for LinkedIn Ads

  Choose this action: Add Contact to Audience (Adds a Contact to an Audience.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Mailchimp, LinkedIn Matched Audiences and LinkedIn Ads.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add new Mailchimp subscribers to a segment on LinkedIn Matched Audiences!