An automated workflow using zapier
Connects Google Ads + Gmail
Add labels to emails on Gmail for new Google Ads leads
About this workflow template
This automation scenario allows you to connect Google Ads and Gmail
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Google Ads and Gmail can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Google Ads
New Lead Form Entry (Legacy) in Google Ads
Triggers whenever a new lead is created from a Lead Form Extension.
Then this action happens in Gmail
Add Label to Email in Gmail
Add a label to an email message.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Add labels to emails on Gmail for new Google Ads leads.
Part I
Configure Applications
First, we need to connect Google Ads and Gmail to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Connect Gmail to Zapier.
Give Zapier access to your Gmail account, using Gmail credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Google Ads
Choose the following trigger: New Lead Form Entry (Legacy) (Triggers whenever a new lead is created from a Lead Form Extension.).
Then set up an Action for Gmail
Choose this action: Add Label to Email (Add a label to an email message.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Google Ads and Gmail.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add labels to emails on Gmail for new Google Ads leads!
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Triggers when you label an email.
triggerbyzapierpipedreamNew attachment
Triggers when you receive a new attachment (triggers once per attachment).
triggerbyzapierWatch emails
Triggers when a new email is received to be processed according to specified criteria.
triggerbyintegromatNew starred email
Triggers when you receive a new email and star it within two days.
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Send offline conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierpabbly-connectAdd contact to customer list
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierpabbly-connectAdd contact to customer list with email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierCreate customer list
Creates a customer list in Google Ads Audience Manager.
actionbyzapierpabbly-connectSend offline conversion (legacy)
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierSet campaign status
Sets the status of a Google Ads campaign.
actionbyzapierpabbly-connect
Apps you need
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
