Facebook Lead Ads
Google Analytics
zapier

An automated workflow using zapier

Connects Facebook Lead Ads + Google Analytics

Create Google Analytics measurements from new Facebook Ads leads

About this workflow template

This automation scenario allows you to connect Facebook Lead Ads and Google Analytics

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Facebook Lead Ads and Google Analytics can also be integrated using automation tools other than zapier:

Diagram

Create Google Analytics measurements from new Facebook Ads leads
Workflow diagram: Facebook Lead Ads + Google Analytics integration

How it works?

When this trigger fires in Facebook Lead Ads

Facebook Lead Ads

New Lead in Facebook Lead Ads

Triggers when a new lead is created.

Then this action happens in Google Analytics

Google Analytics

Create a Measurement in Google Analytics

Send a measurement of an event to Google Analytics.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Create Google Analytics measurements from new Facebook Ads leads.

Part I

Configure Applications

First, we need to connect Facebook Lead Ads and Google Analytics to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Facebook Lead Ads to Zapier.

    Connect Facebook Lead Ads to Zapier.

    Give Zapier access to your Facebook Lead Ads account, using Facebook Lead Ads credentials.

  • Connect Google Analytics to Zapier.

    Connect Google Analytics to Zapier.

    Give Zapier access to your Google Analytics account, using Google Analytics credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Facebook Lead Ads

    Set up a Trigger action for Facebook Lead Ads

    Choose the following trigger: New Lead (Triggers when a new lead is created.).

  • Then set up an Action for Google Analytics

    Then set up an Action for Google Analytics

    Choose this action: Create a Measurement (Send a measurement of an event to Google Analytics.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Facebook Lead Ads and Google Analytics.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Create Google Analytics measurements from new Facebook Ads leads!

Supported triggers and actions

  • Facebook Lead Ads

    New lead

    Triggers when a new lead is created.

    zapierintegromatautomateiopabbly-connect
    triggerbyzapierintegromatautomateiopabbly-connect
  • Facebook Lead Ads

    Watch leads

    Triggers when a new lead is created.

    integromat
    triggerbyintegromat
  • Facebook Lead Ads

    New ad account

    Triggers when you add a new ad account.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    New custom audience

    Triggers when you add a new custom audience.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    New form

    Triggers when you add a new form.

    zapier
    triggerbyzapier
  • Facebook Lead Ads

    Test me

    Just a test call.

    zapier
    triggerbyzapier
  • Google Analytics

    Create a measurement

    Send a measurement of an event to Google Analytics.

    zapierintegrately
    actionbyzapierintegrately
  • Google Analytics

    Update goal

    Updates existing goals.

    zapierintegrately
    actionbyzapierintegrately
  • Google Analytics

    Run report

    Runs a report and returns the analytics data.

    zapierintegrately
    actionbyzapierintegrately
  • Google Analytics

    Search goal

    Finds a specific goal.

    zapier
    actionbyzapier
  • Google Analytics

    Make an api call

    Performs an arbitrary authorized API call.

    integromat
    actionbyintegromat
  • Google Analytics

    Get analytics reports

    Retrieves a list of analytics reports based on report requests.

    integromat
    actionbyintegromat

Apps you need

Facebook Lead Ads

Facebook Lead Ads

Advertising

Lead ads allow you to find customers who may be interested in your products or services

Zapier

Zapier

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