An automated workflow using zapier
Connects Event Farm + Marketo
Add new Event Farm check-ins to Marketo as leads
About this workflow template
This automation scenario allows you to connect Event Farm and Marketo
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated bots using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Diagram
How it works?
When this trigger fires in Event Farm
New Check-In in Event Farm
Triggers when a guest checks into the selected event.
Then this action happens in Marketo
Create or Update Lead in Marketo
Creates or Updates a lead.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Add new Event Farm check-ins to Marketo as leads.
Part I
Configure Applications
First, we need to connect Event Farm and Marketo to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Event Farm to Zapier.
Give Zapier access to your Event Farm account, using Event Farm credentials.
Connect Marketo to Zapier.
Give Zapier access to your Marketo account, using Marketo credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Event Farm
Choose the following trigger: New Check-In (Triggers when a guest checks into the selected event.).
Then set up an Action for Marketo
Choose this action: Create or Update Lead (Creates or Updates a lead.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Event Farm and Marketo.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Add new Event Farm check-ins to Marketo as leads!
Supported triggers and actions
New lead
Triggers when a new lead is created.
triggerbyzapierautomateioEmpty trigger
Returns an empty array.
triggerbyzapierList activity types
Lists the activity types.
triggerbyzapierList of lead fields
Lists the fields available in the "lead" object.
triggerbyzapierFetch lead lists
Returns a JSON array that contains the lists of leads. This trigger is only used to provide data to Dynamic Dropdowns.
triggerbyzapierFetch partition lists
Returns a JSON array that contains the Partition Lists. This trigger is only used to provide data to Dynamic Dropdowns.
triggerbyzapier
Create invitation
This call will add the information provided as a Guest in the Event Farm system and add that Guest to the Guest List for the specified Event with the provided configuration details.
actionbyzapierNew check-in
Triggers when a guest checks into the selected event.
triggerbyzapierAdded invitation
Triggers when a new guest is added to your selected event.
triggerbyzapierAffirmative invitation
Triggers when a guest's invitation receives an affirmative status for the selected event.
triggerbyzapierRegistered invitation
Triggers when a guest registers for the selected event.
triggerbyzapierUpdated invitation
Triggers when any part of a guest's ticket / invitation is updated or changed.
triggerbyzapier
Apps you need
Marketo is a top-notch marketing automation platform that empowers businesses to manage personalized multi-channel marketing campaigns with ease. Innovative features such as email marketing, landing pages, and lead nurturing make it a go-to option across various industries.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
