How to connect Google Ads and Facebook Custom Audiences
Popular Workflows for Google Ads and Facebook Custom Audiences Integration
Google Ads and Facebook Custom Audiences are two powerful tools that can be integrated to create a wide range of workflows and automate repetitive tasks. Here is the list of some popular workflows that are covered by Google Ads and Facebook Custom Audiences integration.
- Add leads to a nurture campaign
Workflow Automation Platforms supported by Google Ads and Facebook Custom Audiences
If you're looking to automate tasks between Google Ads and Facebook Custom Audiences but don't have coding experience, these workflow automation platforms offer a simple solution. Check out this list of no-code platforms that enable streamlined workflows tailored to your business needs.
- Make.com. Make.com (Integromat) is a powerful automation tool that enables users to connect their favorite apps, services, and devices without any coding skills. With its unique features, users can automate even complex integrations easily and efficiently, saving time and effort. Integromat allows to connect apps and automate processes in a few clicks.
- Zapier. Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.
- Pricing Options
- FreemiumFree Trial
- Starting From
- 10$/month
- Pricing Options
- FreemiumFree Trial
- Starting From
- 30$/month
Google Ads and Facebook Custom Audiences Integration Price
When it comes to optimizing your workflow and streamlining tasks, integrating Google Ads and Facebook Custom Audiences can be seamlessly achieved using no-code or low-code automation tools. However, it is crucial to understand the pricing aspects.
We have gathered and organized pricing information for automation services that support Google Ads and Facebook Custom Audiences integration. Refer to the table below for details on pricing based on 100, 1K, 10K and 100K basic automations per month.
A basic automation is a scenario that comprises of a trigger and a single action. An example of this is automatically sending an email every time someone fills out a form.
Automation Platform | 100 | 1K | 10K | 100K |
---|---|---|---|---|
Volume: 100 Plan: Free $0 Volume: 1K Plan: Core $10.59 Volume: 10K Plan: Core $18.82 Volume: 100K Plan: Core $214.31 | $0 Free | $10.59 Core | $18.82 Core | $214.31 Core |
Volume: 100 Plan: Free $0 Volume: 1K Plan: Starter $58.5 Volume: 10K Plan: Professional $193.5 Volume: 100K Plan: Professional $733.5 | $0 Free | $58.5 Starter | $193.5 Professional | $733.5 Professional |
Triggers and Actions supported by Google Ads and Facebook Custom Audiences
When integrating Google Ads and Facebook Custom Audiences, you are usually looking for automation suitable for your business request.
Automations serve as a workflows that connect your applications, automating a business process. The Trigger acts as the event that initiates the automation, while the Action denotes the executed event.
Our extensive collection of available Triggers and Actions from various Workflow Automation Platforms allows you to fully assess integration possibilities and make informed decisions on integrating Google Ads with Facebook Custom Audiences.

When this happens
Select a Trigger

Do this
Select an Action
How to setup Google Ads and Facebook Custom Audiences integration
Step 1: Choose a Workflow Automation Service that supports the integration of Google Ads with Facebook Custom Audiences. Choose automation platform
60 seconds
60 secondsStep 2: Securely authenticate Google Ads and Facebook Custom Audiences on the chosen automation service before proceeding.
60 seconds
60 secondsStep 3: Choose a Trigger for Google Ads, which will start your automation scenario. Explore Triggers
15 seconds
15 secondsStep 4: Choose a resulting Action for Facebook Custom Audiences. Explore Actions
15 seconds
15 secondsStep 5: Specify the data that will be exchanged between Google Ads and Facebook Custom Audiences by configuring the appropriate settings.
120 seconds
120 secondsStep 6: Complete your integration by testing and publishing it. You're all set!
More integrations to Google Ads
If you're looking for new ways to automate tasks with Google Ads, check out our list of other popular integrations. Google Ads Integrations
More integrations to Facebook Custom Audiences
Explore the list of other popular Facebook Custom Audiences integrations. Facebook Custom Audiences Integrations
Google Ads and Facebook Custom Audiences integration Diagram

Frequently Asked Questions
Does Google Ads integrate with Facebook Custom Audiences?
- You can connect Google Ads and Facebook Custom Audiences automatically using no-code Workflow Automation Tool. Use Make.com or Zapier to link Google Ads and Facebook Custom Audiences.
Can you Integrate Google Ads and Facebook Custom Audiences for free?
- Yes, you can use the free plan of Make.com or Zapier to connect Google Ads to Facebook Custom Audiences for free, albeit with some limitations.