Add subscribers to tags on Mailchimp for new Google Ads leads

First, we need to connect Google Ads and Mailchimp to Zapier.

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  Create Zapier account.

  Create Zapier account if you don't have one.

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  Connect Google Ads to Zapier.

  Give Zapier access to your Google Ads account, using Google Ads credentials.

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  Connect Mailchimp to Zapier.

  Give Zapier access to your Mailchimp account, using Mailchimp credentials.

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

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  Set up a Trigger action for Google Ads

  Choose the following trigger: New Lead Form Entry (Legacy) (Triggers whenever a new lead is created from a Lead Form Extension.).

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  Then set up an Action for Mailchimp

  Choose this action: Add Subscriber to Tag (Add an email address to a tag within an audience. Note: the email address **must already be subscribed to the audience**, or this will fail.).

Finally, we need to test this automation and publish it.

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  Customize data flow

  Configure the data that is exchanged between Google Ads and Mailchimp.

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  Test the workflow and turn it on for production use

  Test your scenario and publish to production. Now you have an automatic workflow, that will Add subscribers to tags on Mailchimp for new Google Ads leads!