An automated workflow using zapier
Connects Google Ads + MailerLite
Update MailerLite subscribers with new leads in Google Ads
About this workflow template
This automation scenario allows you to connect Google Ads and MailerLite
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Google Ads and MailerLite can also be integrated using automation tools other than zapier:
Diagram
How it works?
When this trigger fires in Google Ads
New Lead Form Entry (Legacy) in Google Ads
Triggers whenever a new lead is created from a Lead Form Extension.
Then these actions happen in Google Ads and Google Ads
Create/Update Subscriber in MailerLite
Creates a new subscriber or updates the existing by email address.
New Lead Form Entry in Google Ads
Triggers whenever a new lead is created from a Lead Form Extension.
How to set up this workflow
This guide contains information on how to set up an automatic workflow that allows to Update MailerLite subscribers with new leads in Google Ads.
Part I
Configure Applications
First, we need to connect Google Ads and MailerLite to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Connect MailerLite to Zapier.
Give Zapier access to your MailerLite account, using MailerLite credentials.
Part II
Build an integration workflow
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Google Ads
Choose the following trigger: New Lead Form Entry (Legacy) (Triggers whenever a new lead is created from a Lead Form Extension.).
Then set up an Action for MailerLite
Choose this action: Create/Update Subscriber (Creates a new subscriber or updates the existing by email address.).
Then set up another Action for Google Ads
Choose this action: New Lead Form Entry (Triggers whenever a new lead is created from a Lead Form Extension.).
Part III
Test and Publish
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Google Ads and MailerLite.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Update MailerLite subscribers with new leads in Google Ads!
Related Automation Templates
Supported triggers and actions
Subscriber added to group
Triggers when a subscriber is added to a group.
triggerbyzapierpabbly-connectSubscriber created
Triggers when a subscriber was created on your mailing list.
triggerbyzapierpabbly-connectNew subscriber
Triggers when a new subscriber is created.
triggerbyzapierautomateioalbatoCampaign sent
Triggers when a campaign has been sent out.
triggerbyzapierpabbly-connectSubscriber unsubscribed
Triggers when a subscriber has unsubscribed from your mailing list.
triggerbyzapierpabbly-connectWatch campaigns
Runs when a new campaign is added to your account.
triggerbyintegromat
Send offline conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierpabbly-connectAdd contact to customer list
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierpabbly-connectAdd contact to customer list with email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
actionbyzapierCreate customer list
Creates a customer list in Google Ads Audience Manager.
actionbyzapierpabbly-connectSend offline conversion (legacy)
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
actionbyzapierSet campaign status
Sets the status of a Google Ads campaign.
actionbyzapierpabbly-connect
Apps you need
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
MailerLite
Email marketing campaigns platform with features like automation, landing pages and surveys
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