Google Ads
Slack
zapier

An automated workflow using zapier

Connects Google Ads + Slack

Send Slack channel messages for new leads in Google Ads

About this workflow template

This automation scenario allows you to connect Google Ads and Slack

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Google Ads and Slack can also be integrated using automation tools other than zapier:

Diagram

Send Slack channel messages for new leads in Google Ads
Workflow diagram: Google Ads + Slack integration

How it works?

When this trigger fires in Google Ads

Google Ads

New Lead Form Entry (Legacy) in Google Ads

Triggers whenever a new lead is created from a Lead Form Extension.

Then this action happens in Slack

Slack

Send Channel Message in Slack

Post a new message to a specific #channel you choose. Can also schedule a message for later.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Send Slack channel messages for new leads in Google Ads.

Part I

Configure Applications

First, we need to connect Google Ads and Slack to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Google Ads to Zapier.

    Connect Google Ads to Zapier.

    Give Zapier access to your Google Ads account, using Google Ads credentials.

  • Connect Slack to Zapier.

    Connect Slack to Zapier.

    Give Zapier access to your Slack account, using Slack credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Google Ads

    Set up a Trigger action for Google Ads

    Choose the following trigger: New Lead Form Entry (Legacy) (Triggers whenever a new lead is created from a Lead Form Extension.).

  • Then set up an Action for Slack

    Then set up an Action for Slack

    Choose this action: Send Channel Message (Post a new message to a specific #channel you choose. Can also schedule a message for later.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Google Ads and Slack.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Send Slack channel messages for new leads in Google Ads!

Supported triggers and actions

  • Slack

    New message in channels (instant)

    New message in channels (instant)

    pipedream
    triggerbypipedream
  • Slack

    New message posted to channel

    Triggers when a new message is posted to a specific #channel you choose.

    zapier
    triggerbyzapier
  • Slack

    New saved message

    Triggers when you save a message.

    zapier
    triggerbyzapier
  • Slack

    New pushed message

    Triggers when you click the "Push to Zapier" button from a message in Slack.

    zapier
    triggerbyzapier
  • Slack

    New user

    Triggers when a new Slack user is created / first joins your org.

    zapierpabbly-connectalbato
    triggerbyzapierpabbly-connectalbato
  • Slack

    New mention

    Triggers when a username or highlight word is mentioned in a public #channel.

    zapier
    triggerbyzapier
  • Google Ads

    Send offline conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list

    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list with email

    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    zapier
    actionbyzapier
  • Google Ads

    Create customer list

    Creates a customer list in Google Ads Audience Manager.

    zapierpabbly-connect
    actionbyzapierpabbly-connect
  • Google Ads

    Send offline conversion (legacy)

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapier
    actionbyzapier
  • Google Ads

    Set campaign status

    Sets the status of a Google Ads campaign.

    zapierpabbly-connect
    actionbyzapierpabbly-connect

Apps you need

Google Ads

Google Ads

Advertising

An online advertising platform by Google

Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.

Slack

Slack

Team Chat

A cloud-based platform for team communication and collaboration

Slack is the go-to platform for modern teams seeking seamless communication and collaboration. With everything in one easily searchable place, including channels, integrations, and tools, Slack keeps your team aligned and productive.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.